Bachelor's Degree in Business, Innovation and Technology
Program Details
Program Details
Academic Information
Modalities
Study Plan
Subjects
CFGS Validations
Teaching Team
Majors
Career Opportunities
Calendars and Schedules
Schedules
Calendars
What makes us different
Bachelor's Degree in Business, Innovation and Technology Program details
Start: September 2025
Duration: 4 years
Modality On-Site: 9 a.m. to 2 p.m.
Modality Part-Time: Terrassa Campus: Monday and Wednesday from 6 to 9:45 p.m. and alternate Fridays from 5 to 8:45 p.m. and Barcelona 22@ Campus: from Monday to Thursday from 4:00 p.m. to 8:00 p.m.
The Bachelor’s Degree in Business, Technology, and Innovation at Euncet Business School trains professionals capable of leading and managing in dynamic business environments, combining a solid foundation in management with technological competencies. This programme equips students with the skills to identify opportunities, make strategic decisions based on Big Data, and build an outstanding professional career in finance, business analytics, or entrepreneurship.
Bachelor's Degree in Business, Innovation and Technology from the Universitat Politècnica de Catalunya (UPC)
Academic Information
Bachelor's Degree in Business, Innovation and Technology from the Universitat Politècnica de Catalunya (UPC)
Branch of knowledge:
Social and Legal Sciences
Terrassa Campus
New entry places:
70 places (On-site)
35 places (On-site Part-Time)
Pre-registration codes Business:
31128 (On-site)
31127 (On-site Part-time)
Cut-off note:
5,000 (On-site)
5,000 (On-site Part-time)
Credit price:
120 € (On-site)
110 € (On-site Part-time)
First course price:
7.200 € (On-site)
6.600 € (On-site Part-time)
Barcelona 22@ Campus
New entry places:
70 places (On-site)
35 places (On-site Part-time)
Pre-registration codes Business:
31126 (On-site)
31125 (On-site Part-time)
Cut-off note:
6,650 (On-site)
5,000 (On-site Part-time)
Credit price:
120 € (On-site)
110 € (On-site Part-time)
First course price:
7.200 € (On-site)
6.600 € (On-site Part-time)
Bachelor’s Degree in Business, and Technology Modalities
Choose the study mode for the Degree in Business, Technology, and Innovation that best suits your needs:
On-Site
The on-site mode allows you to study in person during the morning, combining theoretical learning with practical application.
Our curriculum and course structure provide in-depth knowledge of a company’s functional areas. This study mode enables students to develop practical and technical skills to identify and anticipate job market opportunities.
On-Site Part-Time
The blended learning mode offers you the flexibility to study at your own pace, combining on-campus sessions with online learning.
With just two in-person classes per week in the evening and the support of the virtual campus, this option is ideal for students looking to balance work and academic responsibilities, while obtaining a university degree.
Study Plan
Bachelor's Degree in Business, Technology, and Innovation Program
The curriculum for the Bachelor's Degree in Business, Innovation, and Technology at Euncet Business School combines essential management principles with an innovative approach to emerging technologies, offering a comprehensive and specialised education.
The first part of the programme shares a common core with the Bachelor’s Degree in Marketing, Innovation, and Technology and the Bachelor’s Degree in Sports Management and Digitalisation, providing key competencies for business organisations, such as accounting, financial systems, strategic management, and marketing.
Additionally, students explore cutting-edge disciplines such as data intelligence, one of the most in-demand fields today, integrating management knowledge with technologies transforming business management.
The programme also allows students to customise their education through a specialisation system, where they must choose one of three pathways: Finance, Entrepreneurship, or Business Analytics. This unique combination of management, innovation, and technology positions the degree as a differentiated educational offering, while also creating new career opportunities and breaking away from traditional career paths.
Basic training subjects (FB)
They belong to a block of compulsory subjects shared with the Degree in Marketing, Innovation and Technology and the Degree in Sports Management. They establish a solid foundation for learning the fundamentals of management in a company.
Compulsory subjects (OB)
We delve into the knowledge of Business Administration and Management, along with subjects from the chosen specialization to personalize training and acquire skills adapted to the interests and professional objectives of students.
Elective Credits (OP)
Elective credits offer various alternatives for students to personalize their training. They can choose to do optional internships, participate in international mobility programs or take subjects from a different major than the one initially selected.
Below, you can find the types of subjects and the ECTS credit distribution:

Bachelor's Degree in Business and Technology Subjects
If you want to see the full list of subjects for the Bachelor’s Degree in Business, Innovation, and Technology, click on each course to find out more.
First Year
Second Year
Third year
Fourth Year
Majors
SECOND SEMESTER | |
Subjects | Type |
Fundamentals of Data | FB |
Customer-Centric Marketing | FB |
Innovation and Business Sustainability | FB |
Impact of Technologies on Business | FB |
Oral and Written Communication | FB |
FIRST SEMESTER | |
Subjects | Type |
Digital Communication Tools | FB |
Data Analysis and Visualization | FB |
Data Management | FB |
Impact of the Economic Environment and Legal Framework on Business | FB |
Team Leadership and Development | FB |
SECOND SEMESTER | |
Subjects | Type |
Financial Accounting | OB |
Introduction to Finance | OB |
Business Law | OB |
Economic Analysis Applied to Business | OB |
Business Strategy and Management | OB |
FIRST SEMESTER | |
Subjects | Type |
People Management | OB |
Marketing and Digital Communication | OB |
Business Taxation | OB |
Mention in Finance* | OP |
Mention in Business Analytics* | OP |
Mention in Entrepreneurship* | OP |
SECOND SEMESTER | |
Subjects | Type |
Sales and Commercial Management | OB |
Supply Chain & Operations Management | OB |
Mention in Finance* | OP |
Mention in Business Analytics* | OP |
Mention in Entrepreneurship* | OP |
FIRST SEMESTER | |
Subjects | Type |
Major in Finance* | OP |
Major in Business Analytics* | OP |
Major in Entrepreneurship* | OP |
SECOND SEMESTER | |
Subjects | Type |
Bachelor's Thesis (TFG) | PR |
Optional Courses | OP |
Major in Finance
Major in Finance | |
Subjects | Year |
Analytical Accounting and Management Control | 3 |
Financial Statements Analysis | 3 |
Financial Markets and Instruments I | 3 |
Treasury Management | 3 |
Corporate Finance | 3 |
International Finance | 4 |
Financial Markets and Instruments II | 4 |
Financial Management and Planning | 4 |
Technology and Innovation in Finance | 4 |
Business Valuation | 4 |
Major in Business Analytics
Major in Business Analytics | |
Subjects | Year |
Market Research | 3 |
Data Warehousing and Modelling | 3 |
Programming Applied to Data Analysis | 3 |
Data Mining | 3 |
Temporal Data Analysis | 3 |
Artificial Intelligence | 4 |
Predictive Analytics | 4 |
Visualisation and Reporting | 4 |
Business Scenario Simulation | 4 |
Business Analytics Projects | 4 |
Major in Entrepreneurship
Major in Entrepreneurship | |
Subjects | Year |
Entrepreneurship Project I | 3 |
Innovative Business Models | 3 |
Entrepreneurship Project II | 3 |
Agile Entrepreneurship Methodologies | 3 |
Types of Innovation and Entrepreneurship | 3 |
Financing, Taxation and Aid for Entrepreneurship | 4 |
Business Opportunities with AI | 4 |
Scalability and Internationalisation | 4 |
Startups and Technology-Based Companies | 4 |
Entrepreneurship and Innovation Ecosystems | 4 |
Bachelor's Thesis
Regulations for the Final Degree Project (TFG) in Business, Technology, and Innovation
The Bachelor’s Degree concludes with the preparation and presentation of the Final Degree Project (TFG), which carries 12 ECTS credits. This project is assessed through tutorials, a defence before an academic panel, and the quality of the submitted work. The panel, appointed by the TFG Committee, will be composed of a president, a secretary (TFG supervisor), and a vocal member.
Assessment Criteria:
- Coherence between the proposal and the outcome
- Consolidation of knowledge
- Multidisciplinary integration
- Contribution of new approaches
- Quality of the written report and oral presentation
If you want to learn more about the TFG regulations, download the PDF:
CFGS Validations for the Bachelor's Degree in Business, Technology, and Innovation
If you have completed a Higher Vocational Training Qualification (CFGS), you can access the university degree provided you have obtained the Higher Technician qualification.
Check whether you can transfer your CFGS credits towards university credits in the Bachelor’s Degree in Business, Innovation, and Technology.
CFGS Credit Transfer Table
Degree Majors
The Bachelor’s Degree in Business, Innovation, and Technology allows you to specialise in one of the three pathways offered to students:


Specialisation Finance
(60 ECTS)
The Finance specialisation provides in-depth knowledge of accounting and financial aspects of a business, as well as national and international markets and the functioning of financial products and systems. With these skills, students will be prepared for roles such as:
- Financial Analyst
- Financial Consultant
- Chief Financial Officer (CFO)
- Head of Accounting and Treasury
- Internal or External Auditor
- Financial Controller


Specialisation in Entrepreneurship
(60 ECTS)
The Entrepreneurship specialisation is designed for the creation and development of a new business, a process supported by design, organisation, and daily management tools and methodologies, as well as critical reflection on the company’s impact on society. With these skills, students will be prepared for roles such as:
- Entrepreneur or Startup Founder
- Business Development Consultant
- Business Developer
- Director of Innovation and New Business
- Digital Transformation Advisor for SMEs


Specialisation in Business Analytics
(60 ECTS)
The Business Analytics specialisation is aimed at students who, without being engineers or programmers, have the hybrid ability to join data analysis teams and contribute strategic business insights by asking the right questions to extract valuable insights from data. With these skills, students will be prepared for roles such as:
- Data Analyst
- Business Intelligence Analyst
- Big Data Consultant
- Head of Data Analytics and Visualisation
Schedules
Terrassa Campus
Barcelona 22@ Campus
Calendars
Campus Terrassa
Campus Barcelona 22@
Teaching Team
Bachelor's Degree in Business, Innovation and Technology
Directors
Lecturers

Studies
- Degree in Mathematics, UAB, 1976.
- PhD in Mathematics, UAB, 1984.
Experience
- Lecturer in charge of a course, UB Teacher Training School, 1976-1978.
- Lecturer in charge of course, UAB, 1978-1981.
- Assistant professor, UAB, 1981-1983.
- Lecturer in charge of course, UPC, 1983-1984.
- Assistant Professor, UPC, 1984-1986.
- Full Professor, UPC, 1986-1999.
- Special Service Commission, Senate, 1999-2011.
- Reincorporation as Full Professor, UPC, 2011.

Studies
- PhD in Business and Economic Sciences, IESE Business School, Universidad de Navarra, 2008.
- Degree in Business and Economic Sciences, Universitat Pompeu Fabra, 1997.
Experience
- Director, Degree in Business Management and Administration, Euncet Business School, 2016 – to date.
- Director, Degree in Marketing and Digital Communication, Euncet Business School, 2016 – to date.
- Director of Research, Euncet Business School, 2013-2017.
- Director of Retitulation, Euncet Business School, 2009-2016.
- Business Organization and Administration I.
- Co-ordinator, Degree’s Final Projects, Euncet Business School, 2010- to date.
- Co-ordinator, Area of Strategic Management, Organization and Information Systems, Euncet Business School, 2009 – to date.
- Teaching Advisory, GEC, SA Grupo UOC, 2008 – 2009.
- Co-ordinator, Postgraduate Programme, UOC, 2009.
- Researcher, IESE-PwC E-Business Research Center, 2002 – 2008.
- Doctoral Researcher, IESE Business School, 1999 – 2002.
- Research Assistant, IESE Business School, 1997 – 1999.

Studies
-
Doctoral student in Education, specialising in Didactics of Language, Literature and Social Sciences, Universitat Autònoma de Barcelona, in progress.
-
Master’s Degree in Discourse Studies: Communication, Society and Learning, Universitat Pompeu Fabra – Universitat Autònoma de Barcelona, 2018.
-
Doctoral Programme in Multilingual Communication: Translation, Linguistics and Literature, Universitat Pompeu Fabra, 2004.
-
Degree in Translation and Interpretation, Universitat Autònoma de Barcelona, 1995 - 2000.
Experience
-
Lecturer in Business English, Euncet Business School, 2010 – to date.
-
Adjunct lecturer, Universitat Autònoma de Barcelona, 2020 – to date.
-
Translator and Teacher, MOTS&WORDS Serveis Lingüístics, 2009 – to date.
-
Lecturer, English Teaching, Taller Ginebró, 2007 – 2017.
-
Lecturer, Catalan Teaching, IED, Istituto Europeo di Design (Barcelona), 2005 - 2007.
-
Lecturer, Spanish Teaching, Surrey Language Centre, (United Kingdom), 2003 - 2004.
-
Lecturer, English Teaching, Universidad Abat Oliba CEU, 2002 – 2004.
-
Co-coordinator, Language Department, CDES Abat Oliba CEU, 2002 – 2004.

Studies
-
Master’s Degree in Education and CIT (e-learning), Universitat Oberta de Catalunya 2012.
-
Master’s Degree in Coaching and Personal Leadership, Universitat de Barcelona, 2009.
-
Master’s Degree in Educational Multimedia and Distance Education, Universitat de Barcelona, 2005.
-
Degree in Pedagogy, Universitat de Barcelona, 2002.
Experience
-
Responsible for University Extension, Euncet Business School, 2015 - to date.
-
Tutoring Intern, Euncet Business School, 2015 - to date.
-
Academic Tutor, Euncet Business School, 2007 - to date.
-
Responsible for the Professional Guidance Service, Euncet Business School, 2007 - to date.
-
Vertical Coordination of the Professional Development Area, Euncet Business School, 2008 – 2017.
-
Responsible for Academic Support Services, Euncet Business School, 2012 – 2015.
-
Academic Manager, Euncet Business School, 2002 – 2006.
Studies
- PhD in Economic History, University of Barcelona, 2019 -2024.
- Postgraduate degree in Economic Analysis, Universidad Nacional de Educación a Distancia (UNED), 2021.
- Master in Economic History, University of Barcelona, UAB and University of Zaragoza, 2019.
- Bachelor's Degree in Communication, Universidad Rey Juan Carlos, 2017.
Experience
- Professor History of Economic Thought, University of Barcelona, 2022-2024
- Lecturer in Economic Sciences. University of Barcelona .
- Rise and decline of European industry as an engine of growth, Instituto de Formación Continua IL3. University of Barcelona, 2022-2023
- World Economic History, University of Barcelona, 2020-2022
Subject
- Current Socioeconomic Context
Euncet research line
- Business, economy and society
Studies
- PhD in Philosophy and Political Economy, UB, 2015.
- Bachelor’s Degree in Business Administration and Management, ESADE, 1996.
- Master's Degree in Business Administration and Management, ESADE.
- Bachelor’s Degree in Humanities, UOC, 2005.
- Master's Degree in Research in Comparative Studies of Art, Literature and Thought, 2008.
- Bachelor's Degree in Law, Universidad Isabel I de Castilla, 2020.
- Master's Degree in Legal Practice, UOC, 2022.
Academic and professional experience
- Director and lecturer of the Master's Degree in Business Administration and Management of Euncet Business School/UPC.
- Professor at the Institute of Logistics of Barcelona. ILB.
- Professor of the Master's Degree in Economics and Business Administration at the Universidad Internacional Isabel I de Castilla.
- Teacher of Vocational Training for 2 years.
- Professor of Financial Management I at the UOC.
- More than 15 years as Financial Director and Compliance Director in several international companies in the field of pharmacy, health and financial services.
- Financial Director and Compliance Director, Mediterranean Capital Management, Barcelona.
- Interim Financial Director, Fortress Investments Group LLC, Madrid-Barcelona.
- Iberia Financial Director and Compliance Director Director, Gambro-Hospal S.A., Barcelona-Lisboa.
- Iberia Financial and HR Director, Sunstar Suisse S.A, Suc. Spain, Barcelona.
- Financial-Administrative Director, Ferbossa Industriactiva, Barcelona.
- Director of Financial Consolidation, Chupa Chups S.A., Barcelona.
- Controller, Euroservices Bayer, Barcelona.
- Corporate Account Manager, Banque Nationale de Paris (BNP), Barcelona.
Most relevant publications
- Bárcena Alfonso (2015), Macrophilosophy of Capitalism, Doctoral Thesis, Digital Repository of the UB, Legal Deposit B 27752-2015.
- Bárcena, Alfonso (2011), Managing globalization: towards a global governance. Article in book Globalization and interculturality: Challenges and scenarios. La Busca edicions. ISBN: 978-84-96987-72-2
Studies
- PhD in Communication, University of Málaga, 2017.
- Master's Degree in Journalistic Communication Research, University of Málaga, 2014.
- Degree in Journalism, University of Málaga, 2012.
Accreditations
- AQU Accreditation, “Associate Professor”, 2024.
- Six-year research period ANECA, 2022.
- AQU Accreditation, "Profesor lector", 2022.
- ANECA accreditation, "Profesor Ayudante Doctor" and "Profesor Contratado Doctor", 2019-2021.
Experience
- Associate Professor, ESIC Business and Marketing School, 2020 - present.
- Journalist, Manuel Navarro Arquitecto, 2017-2019.
- Communication Technician, Press Association of Malaga, 2015-2016.
- Journalist, Creaciones Audiovisuales del Sur, 2014-2014.
- Communication Technician, University of Málaga, 2013-2014.
Studies
- PhD in Business and Economic Sciences, IESE Business School, Universidad de Navarra, 2008.
- Degree in Business and Economic Sciences, Universitat Pompeu Fabra, 1997.
Experience
- Director, Degree in Business Management and Administration, Euncet Business School, 2016 – to date.
- Director, Degree in Marketing and Digital Communication, Euncet Business School, 2016 – to date.
- Director of Research, Euncet Business School, 2013-2017.
- Director of Retitulation, Euncet Business School, 2009-2016.
- Business Organization and Administration I.
- Co-ordinator, Degree’s Final Projects, Euncet Business School, 2010- to date.
- Co-ordinator, Area of Strategic Management, Organization and Information Systems, Euncet Business School, 2009 – to date.
- Teaching Advisory, GEC, SA Grupo UOC, 2008 – 2009.
- Co-ordinator, Postgraduate Programme, UOC, 2009.
- Researcher, IESE-PwC E-Business Research Center, 2002 – 2008.
- Doctoral Researcher, IESE Business School, 1999 – 2002.
- Research Assistant, IESE Business School, 1997 – 1999.
Studies
- PhD in Computer Science, UFRN, 2019.
- Master's Degree in Applied Informatics, UFRPE, 2014.
- MBA in Informatics Governance, 2012.
- Bachelor in Information Technology Management, Guarapes University Center, 2011.
Experience
- Research Assistant in Microbiology, Vall d'Hebron Research Institute, 2023.
- Research Assistant PSR, Universitat Politècnica de Catalunya, 2023.
- Lecturer, Tecnocampus Mataró, 2023-2024.
- PDI Postdoctoral Fellow - Digital Image Processing, 2021-2023.
- Postdoctoral Fellow - Data Analytics, Laboratory of Immunopathology, 2020-2023.
- Professor, Federal Institute of Pernambuco, 2019-2021.
- Professor, UNIP, 2019-2022.
Studies
-
Doctor in Applied Mathematics (PhD.), Universitat Poliècnica de Catalunya, 2014.
-
Master in Mathematical Sciences, Instituto de Investigaciones en Matemáticas Aplicadas y en Sistemas, IIIMAS-UNAM, 2007.
-
B.Sc. in Mathematics, Universidad Nacional Autónoma de México, UNAM, 2004
-
Bachelor's Degree in Actuarial Science, Universidad Nacional Autónoma de México, UNAM, 2004
Experience
-
Research and Development, Global Navigation Satellite Systems (GNSS), 2015-2020.
-
Curricular Associate Professor, Universidad Autónoma Metropolitana (UAM), 2012-2013.
-
Assistant Professor, Universidad Autónoma de la Ciudad de México (UACM), 2014.
-
Assistant Professor, Universidad Nacional Autónoma de México, 2004-2007.
Studies
-
PhD in Economic Sciences, Universitat de Barcelona, 2000.
-
PhD Extraordinary Award, Universitat de Barcelona, 2002.
-
Degree in Economic Sciences, Universitat de Barcelona, 1997.
Experience
-
Member of the Junta Permanent d’Economia Financera, Col·legi d’Economistes de Catalunya, 2019 – to date.
-
Member of the Management Committee of ASSET, Asociación Española de Financieros de Empresa, 2005 - 2017.
-
Grupo Luxiona, S.L., Financial Director, 2005 - 2019.
-
TELSTAR, S.A., Financial Controller, 2001 - 2005.
-
AUDIT NETWORK, Junior Auditor, 2000.
Studies
- PhD in Supply Chain and Operations Management, UPC, 2023.
- Master in Industrial Engineering, Universidad de Santiago de Chile, 2010 - 2012.
- Food Industry Engineering, Universidad Tecnológica Metropolitana, 2001 - 2006.
Accreditation
- ANECA acceditation, "Associate Professor", 2024
- ANECA Accreditation, "Private University Teacher", 2024.
- AQU Accreditation, "Lecturer Lecturer", 2024.
Experience
- Intership Phd, Polytechnic University of Catalonia (Institute of Industrial Organization), 2017 - Present.
- Tutoring and Online University Teaching, Universidad Internacional de la Rioja, 2022 - Present.
- Audit planning and quality control (Part Time), Acciona, 2021 - Present.
- Teacher Training Institute, Nascor, 2020 - 2021.
- University Teaching, School of Systems, Electronics and Industrial Engineering, Universidad Técnica de Ambato, 2015 - 2017.
- University Teaching (blended), Faculty of Industrial Engineering, Universidad Indoamérica, 2016 - 2017.
- University Teaching - Academic Secretary, School of Engineering, Universidad Andrés Vallo, 2012 - 2014.
- Production Coordinator, Watts S. A. Alimentos, 2011 - 2012.
- Process Engineer, Watts S. A. Alimentos, 2007 - 2011.
Subject
- Strategic Management and Digital Transformation
- Master's Thesis
Euncet research line
- Business, economy and society
Accreditations
- Accredited AQU lecturer.
- ORCID: 0000-003-0170-9276.
- ID Scopus: 57211000572.
Studies
- PhD in Economics and Business, UdG.
- Bachelor’s Degree in Business Administration and Management, Universidad de las Fuerzas Armadas.
- Master's Degree in Quality and Productivity Management, UdG.
Academic and professional experience
- Visiting professor at the UdG since 2000.
- Associate Professor at the Universidad de las Fuerzas Armadas from 2009 to 2022.
- Director of the Centre for Innovation and Business Development (CIDEESPE) from 2003 to 2009.
Most relevant publications
- Lara, G., Arbussà, A., Llach, J. (2023). Exploring the probability of firm cooperation in innovation: The role of technological intensity, knowledge intensity, and size. Journal of Engineering and Technology Management, 69, 101763. ISSN: 0923-4748. DOI: https://doi.org/10.1016/j.jengtecman.2023.101763. (8 citations)
- Lara, G., Arbussà, A., Llach, J. (2020). Innovation performance of the firms that have cooperated with Universities and research Institutes in Spain. International Journal of Innovation Management. Vol. 24, No. 06, 2050053 (2020) ISSN: 13639196. DOI: https://doi.org/10.11142/S136391962050053X (5 citations)
- Lara, G. (2020). Open Innovation in Times of Covid-19: The case of Project OxyGEN. EAMR European Accounting and Management Review. Vol. 7, I. I, 47-65. DOI: 10.26595/eamr.2014.7.1.3. ISSN: 2385-3921
Subject
- Master's Thesis
Euncet research line
- Business, economy and society
Accreditations
- Accredited AQU lecturer.
- ORCID: 0000-0002-1769-3953
Studies
- PhD in Business Economics from the Universitá degli Studi di Pisa, ANECA accredited, private university lecturer and lecturer.
- Bachelor’s Degree in Business Administration and Economics from the Catholic University of Chile.
Academic and professional experience
- Lecturer and Academic Coordinator of several Master's Degrees at Euncet Business School and EAE Business School from 2007 to the present.
- Professor at the Universidad Viña del Mar, Chile, from 1992 to 2006.
Most relevant publications
- Puerto‐Casasnovas, E.; Galiana‐Richart, J.; Mastrantonio‐Ramos, M.P.; López‐Muñoz, F.; Rocafort‐Nicolau, A. (2023). Determinants of Public Health Personnel Spending in Spain. Int. J. Environ. Res. Public Health 2023, 20, 4024. https://doi.org/10.3390/ ijerph20054024 (JCR: Q1)
- Puerto-Casasnovas, E.; Galiana-Richart, J.; Mastrantonio-Ramos, M.P.; López-Muñoz, F.; Rocafort-Nicolau, A. (2023) Direct and Indirect Management Models in Public Health in the Framework of Mental Health. Int. J. Environ. Res. Public Health 2023, 20, 2279. https://doi.org/10.3390/ ijerph20032279 (JCR: Q1)
- Mastrantonio Ramos, M.P, Pestana J. V., Codina N., (2023), Predicting procrastination with academic performance: Towards anticipation of a higher education problem. Intangible Capital, vol. 19 (02). DOI: 10.3926/ic.2011 (SJR: Q3)
- Mastrantonio Ramos, M. P., & Coduras, O. (2022). Physical activity and quality of life by patients of primary care of the city of Terrassa. Challenges, 44, 659–666. https://doi.org/10.47197/retos.v44i0.90526 (JCR: Q2)
- Mastrantonio Ramos, M. P., & Coduras Martínez, O. (2020). Physical Activity and Perceived Quality of Life in users of Public Sports Centers in Terrassa. Retos, 37, 427–433.https://doi.org/10.47197/retos.v37i37.74166 (JCR: Q2)
- Mastrantonio Ramos, M. P., & Coduras Martínez, O. (2018). The professional skills profile of a public affairs practitioner in Spain. Intangible Capital, 14(4), 569-583. (SJR: Q3)
- Coduras, O. and Mastrantonio, P (2017): "Professional Competencies of the Head of Institutional Relations in Spain", Intangible Capital, Scopus, quartile 3 Business and International Management.
- Coduras, O., & Mastrantonio, P. (2016). HRBP, a real experience in SMEs. Human Capital, 305, 82-86.
- Cáliz, C., Mastrantonio, P., & Villalba, A. (2014). The success of Privalia Mexico's internationalization. Harvard Deusto Review, (231), 68-74.
Subject
- Management Skills
Euncet research line
- Business, economy and society
Research
- ORCID: 0009-0007-3557-8370.
Studies
- PhD in Economics, UB.
- PhD in Economics, Universidad Nacional de La Matanza.
- Bachelor’s Degree in Production Organisation, Universidad Argentina de la Empresa.
- Bachelor's Degree in Industrial Engineering. Universidad Argentina de la Empresa.
- Postgraduate Executive Program: Creativity and Innovation with Foundations in Neuroscience.
Academic and professional experience
- Academic and professional experience
- Director of the Bachelor's Degree in Industrial Engineering at the Universidad de la Marina Mercante.
- Associate Professor at the Universidad de la Marina Mercante.
- Professor at the Universidad Nacional de Avellaneda.
- Consultant and external advisor to the Universidad Nacional General Sarmiento.
- Project leader at Eulen Argentina SA from 2011 to 2013.
Most relevant publications
- Maresca, Gabriel Gustavo (2024). Conventional work versus teleworking: a case study in an Argentine public university. European Public & Social Innovation Review. ISSN 2529-9824. Indexed: SJR Q3 (teaching). Impact factor 0.2 (2023). H-Index: 4. Open Access Journal by HISIN (History of Information Systems). Article accepted for publication during 2024.
- Maresca, Gabriel Gustavo (2024). Diagnosis of teleworking in Argentina during the pandemic: application of the Telework Efficiency Index. Revista Administrative Sciences ISSN 2076-3387. DOI: https://doi.org/10.3390/admsci14070135. Indexed: JCR Q2 (management) Factor de impacto 3.0 (2023) / SJR Q2 (general business, management y accounting). Adm.Sci.2024, Volumen 14, Issue 7,135. Open Acces Journal by MDPI.
- Maresca, Gabriel Gustavo (2024). Design of diagnostic instrument: Telework Efficiency Index. Journal of Social and Environmental Management. ISSN 1981982X. DOI: https://doi.org/10.24857/rgsa.v18n8-083. Indexed: SJR Q4. (Management, Monitoring, Policy and Law) 0.197 (2023). Open Access. Volume 18, Issue 82024 Article number e05568.
- Maresca, Gabriel Gustavo (abril, 2024). Diagnosis of teleworking performance in Argentina during the pandemic, through the application of the Telework Efficiency Index. Advance SAGE Community (PrePrint).
- DOI: https://doi.org/10.31124/advance.171267170.02664818/v1
Studies
-
PhD in Economics and Business Sciences, Universitat de Barcelona, 2000.
-
Degree in Economics and Business Sciences, Universitat de Barcelona, 1993.
-
Actuary of insurance, Universitat de Barcelona, 1993.
-
Honorary Visiting Fellow of Cass Business School, City University of London, 2002 - 2005.
Accreditations
-
Accredited as lecturer, AQU, 2003.
-
Accredited as collaborating lecturer, AQU, 2003.
Experience
-
Professor, Euncet Business School, 2002-present.
-
Full professor, Department of Financial Economic Mathematics, UB, 1993-2003.
-
Tutor professor, UOC, 1998-2017
-
Part-time professor, UNED, 1997-2002.
-
Professional courses, University of Extremadura and University of Valencia, 1999-2002.
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Member of the training and research committee, Col-legi d'Actuaris de Catalunya.
Studies
- PhD in Mathematics and Computer Science, Universitat de Barcelona, 2015.
- Degree in Physics, Universitat de Barcelona, 2011.
Experience
- PhD Assistant, University of CUNEF (Madrid), 2023 - present.
- Teaching Research Staff, University of Barcelona, 2013 - 2015..
Studies
- D. in Romance Philology, University of London, 1992.
- BA in Hispanic Philology, University of London, 1981.
- BA in Classical Philology, University of London, 1979.
Experience
- Business English teacher, Euncet, 2016 - present.
- Translation project manager, Incyta Linguistic Services, 2013 - 2015.
- Professor of Lexicography, Pompeu Fabra University, 1996 - 1997.
- Secondary School Teacher, Viaró School, 1986 - 1996.
Studies
- PhD in Economics, University of Zaragoza, 2021.
- Master's Degree in Economics, University of Zaragoza, 2015.
- Degree in Economics, University of Zaragoza, 2014.
Accreditations
- Professor Hired Doctor Type 1 by the Agencia Canaria de Calidad Universitaria y Evaluación Educativa (ACCUEE), 2023.
Experience
- Coordinator of the Degree in Business Administration and Management, Universidad Isabel I, 2022-present.
- Columnist, Diario La Rioja newspaper, 2022-present.
- University Professor, Universidad Católica San Antonio de Murcia, 2019-2022.
- Interim contract professor, University of La Rioja, 2019-2019.
- Associate university professor, University of Zaragoza, 2019-2019.
- University professor, Universidad San Jorge, 2018-2018.
- University professor, Universidad Francisco Marroquín, 2018-2018.
Studies
- PhD in Communication, Information and Technology, University of Alcalá, 2024.
- Master in Multimedia Journalism, University of the Basque Country, 2012.
- Bachelor's Degree in Social Communication, PUCMM, 2010.
Experience
- 2013-2024, Professor of Communication and Journalism, PUCMM, Santiago de los Caballeros, República Dominicana.
- 2017-2021, Digital Journalist, Mixta Magazine, DRepública Dominicana.
- 2019-2020, Instructor/Company Coordinator, Academia Vial, República Dominicana.
- 2019, Resident Director, Tompkins Cortland Community College, New York.
- 2016-2019, Audiovisual Production Manager, Eduardo León Jimenes Cultural Center, República Dominicana.
- 2015-2016, Social Media Manager, National Migration Institute, República Dominicana.
- 2014-2016, Social Media Manager, Viewfinder Production, República Dominicana.
- 2013-2014, Community Manager, Nexo Global, República Dominicana.
- 2011-2012, Chief Culture Officer, Intellisys D Corp, República Dominicana.
- 2010-2011, Journalist, Santiago Beat Magazine, República Dominicana.
Studies
- Digital Transformation for Senior Leaders, Boston USA en MIT, 2023.
- Master’s in business administration (MBA) Henley Management College, Oxford en UK, 2004.
- Diploma in Management, Henley Management College, Oxford en UK, 2002.
- Superior Industrial Engineering. Specialty in Industrial Organization. ETSEIT, UPC, 1995.
Experience
- Managing Director, Digital Profiles, 2024 - present.
- Head of Business Development, AXPE Consulting, 2023 - 2024.
- Head and Commercial Director, Paradigma Digital, 2021- 2022.
- IBM, 1996 - 2021.
Studies
- Bachelor's Degree in Psychology, UOC.
- Bachelor's Degree in Tourism, University of Barcelona, 2007 - 2012.
Experience
- Lecturer, University of Barcelona, 2024 - Present.
- CEO, The Workin Yogi, 2015 - Present.
- Inside Sales, The Fork, 2015 - 2016.
- Ads Specialist and Team Leader, Facebook, 2013 - 2015.
Studies
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Master’s Degree in Information Society and Knowledge, UOC, 2009.
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Degree in English and German Philology, Universitat Autònoma de Barcelona, 1990.
Experience
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Academic Secretary, EUNCET, 1990 – to date.
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Lecturer, EUNCET, 1994 – to date.
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Head of International Mobility, EUNCET, 1998 – to date.
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Coordinator of the Languages Area, EUNCET, 2000 – to date.
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Student Tutor, de 2nd stage, Degree in ADE, Universitat Oberta de Catalunya, 2004 - 2007.
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English Teacher, Secondary Education, Col·legi Vedruna-Vall in Terrassa, 1990.
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English Teacher, Escola d’Idiomes “Cultura Pràctica” in Terrassa, 1985 – 1990.
Subject
- Marketing and Commercialisation in International Environments
Euncet research line
- Business, economy and society
Research
- ORCID: 0009-0004-9622-7716.
- Communication and women's health.
Studies
- Bachelor’s Degree in Audiovisual Communication, URL.
- Master's Degree in Film and Television Production and Directing, URL.
- PhD student in Communication Sciences, URL.
Academic and professional experience
- Executive Education Director at Euncet Business School.
- Professor and researcher at Euncet Business School since 2018.
- Associate professor at Tecnocampus UPF from 2011 to 2024.
- Lecturer on the Master's Degree in Communication at the URL from 2017 to 2020.
- Business Director, Abacus Cooperativa from 2022 to 2024.
- Director of Innovation at Alguna Pregunta SL from 2017 to 2019.
- Founder and Executive Producer of Gordon Seen Agency from 2009 to 2013.
- Television presenter, Corporació Catalana de Mitjans Audiovisuals from 2009 to 2012.
- Director of advertising and sponsorship at El Terrat de Produccions SL from 2004 to 2009.
Studies
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Degree in Sociology, Universitat de Barcelona, 2005.
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Degree in Dramatic Art (speciality in Stage Management), Institut del Teatre de Barcelona, 2015.
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Postgraduate Degree in Scenic Arts Applied to Social Action, 2018.
Experience
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Associate Head, Department of Direction Dramaturgy, ESAD Eoliaes, 2018 – to date.
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Project Technical Co-ordinator, GRUPO HADA Foundation, 2009 - 2017.
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Technical Expert on Economic Promotion, Town Council of Sant Vicenç de Mar, 2006 - 2009.
Studies
- Executive Development Program, IESE, 2010.
- Bachelor's Degree in Business Administration and Management, Autonomous University of Barcelona, 1996.
Experience
- Fundació Universitària Martí l’Humà, Consultant for freelancers and entrepreneurs (Consolida’t and Catalunya Empren), Coordinator of the Circular Economy Chair, Teacher Trainer, 2015-Present.
- Ubica Below, Client Services Director, 2015-Present.
- Txomin Mateos Consulting, Business and Freelance Consultant, 2015-Present.
- Comms Planning, Sales and Marketing Consultant, 2012-2014.
- Pinsos Picart Petfood, Commercial Director, 2010-2012.
- Bayer Healthcare, Sales Manager OTC, Head of Trade Marketing, Group Brand Manager, 2003-2010.
- Ferrero Ibérica, Product Manager for Kinder products, 1998-2003.
- Bassat Ogilvy Advertising, Account Executive, 1996-1998.
Studies
- PhD candidate in Applied Mathematics, Universitat Politècnica de Catalunya, 2020 - present.
- Online Master's Degree in Bioinformatics and Biostatistics, UOC, 2024 - present.
- Master's Degree in Advanced Mathematics and Mathematical Engineering, Universitat Politècnica de Catalunya, 2018 - 2020.
- Double Degree in Physics and Mathematics, Universitat Autònoma de Barcelona, 2011 - 2016.
Experience
- Data Analyst at Tech Data Europe Services & Operations, 2016-2018.
Studies
- PhD student in Computer Science, International University of La Rioja (UNIR) - Rioja. 2024 - Present
- Master's Degree in User Experience, digital communication and multimedia content (UOC), 2021-2022
- Graduate in Multimedia Engineering (UPC), 2013-2018
- Udemy Alumni - CSS - JAVA - HTML course, 2019
Experience
- Professor of Multimedia and Graphic Design, Euncet Business School, 2021 - Current
- Professor of Web and Database Technology, Current
- ICT manager and multimedia content creator, 2020 - Current
- Multimedia content creator, Serimag 2018 - 2020
- Quality Supervisor and Programmer, HP Inc, 2017 - 2018
- Graphic designer at Fundación CYD, internship, 2017
- Front-end developer, internship, 2016
Studies
- Master's Degree in Marketing Management, Euncet Business School, 2024.
- Master's Degree in Artificial Intelligence Applied to Business - Euncet Business School, 2024.
- Bachelor in Business Administration - Euncet Business School, 2022.
Experience
- Academic Coordinator - Euncet Business School
- Junior Project Manager - Euncet Business School
- Marketing and market research - TOTEM branding
- Data marketing analyst and contest strategist - PATTY Branding
Studies
- Bachelor of Ats
- Bachelor of Science in Mathematics
Experience
- 2013 - 2016 BBVA, Project Manager
- 2008 - 2013 Caixa Terrassa Vida, Project Manager
- 2000 - 2008 Caixa Terrassa, Project Manager
- 1987 - 2000 Bull España SA, Systems Engineer
- 1986 - 1987 Logic Control, Systems Analyst
- 1984 - 1986 Antonio Puig SA, Programmer
Studies
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Doctoral student in Education, specialising in Didactics of Language, Literature and Social Sciences, Universitat Autònoma de Barcelona, in progress.
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Master’s Degree in Discourse Studies: Communication, Society and Learning, Universitat Pompeu Fabra – Universitat Autònoma de Barcelona, 2018.
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Doctoral Programme in Multilingual Communication: Translation, Linguistics and Literature, Universitat Pompeu Fabra, 2004.
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Degree in Translation and Interpretation, Universitat Autònoma de Barcelona, 1995 - 2000.
Experience
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Lecturer in Business English, Euncet Business School, 2010 – to date.
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Adjunct lecturer, Universitat Autònoma de Barcelona, 2020 – to date.
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Translator and Teacher, MOTS&WORDS Serveis Lingüístics, 2009 – to date.
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Lecturer, English Teaching, Taller Ginebró, 2007 – 2017.
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Lecturer, Catalan Teaching, IED, Istituto Europeo di Design (Barcelona), 2005 - 2007.
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Lecturer, Spanish Teaching, Surrey Language Centre, (United Kingdom), 2003 - 2004.
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Lecturer, English Teaching, Universidad Abat Oliba CEU, 2002 – 2004.
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Co-coordinator, Language Department, CDES Abat Oliba CEU, 2002 – 2004.
Studies
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Master’s Degree in Education and CIT (e-learning), Universitat Oberta de Catalunya 2012.
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Master’s Degree in Coaching and Personal Leadership, Universitat de Barcelona, 2009.
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Master’s Degree in Educational Multimedia and Distance Education, Universitat de Barcelona, 2005.
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Degree in Pedagogy, Universitat de Barcelona, 2002.
Experience
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Responsible for University Extension, Euncet Business School, 2015 - to date.
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Tutoring Intern, Euncet Business School, 2015 - to date.
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Academic Tutor, Euncet Business School, 2007 - to date.
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Responsible for the Professional Guidance Service, Euncet Business School, 2007 - to date.
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Vertical Coordination of the Professional Development Area, Euncet Business School, 2008 – 2017.
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Responsible for Academic Support Services, Euncet Business School, 2012 – 2015.
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Academic Manager, Euncet Business School, 2002 – 2006.
Professional opportunities
Bachelor's Degree in Business, Innovation and Technology
Graduates in Business, Technology, and Innovation have a wide range of career opportunities thanks to their focus on management and technology. Moreover, through the specialisation system, students can choose between Finance, Entrepreneurship, or Business Analytics, allowing them to develop specific skills and expand their professional opportunities. Graduates with this profile are well-prepared to take on key roles in companies, organisations, and innovative business environments.
Some of the most prominent career paths for this degree include:
- General Manager
- Entrepreneur
- CFO
- Project Manager
- Financial Analyst or Consultant
- Director of International Expansion
- Director of International Expansion
- Business Consultant
- Data Analyst
- Business Analyst
- Department Director of the Marketing, HR, Communication and Sales Areas

Carla Arroyo
University Bachelor's Degree Student
"Studying at Euncet Business School is proving to be an incredible challenge and very rewarding. The way they combine theory and practice is really helping me to grow both professionally and personally."

Pau López
University Bachelor's Degree Student
“I am a third year student at Euncet Business School and I am thrilled with my experience so far. The educational quality and learning environment have exceeded all my expectations.”
Why study the Bachelor’s Degree in Business, Innovation and Technology at Euncet?
The Bachelor’s Degree in Business, Innovation, and Technology stands out as one of the university programmes with the highest employability, designed to fully prepare you to successfully tackle the challenges of the professional environment.
At Euncet Business School, you will receive a solid and practical academic education, tailored to meet the demands of today’s job market. This degree provides you with the key knowledge and skills to become a versatile professional, capable of solving problems and effectively leading in a dynamic and constantly evolving business environment.


LEADERSHIP SKILLS DEVELOPMENT
You will be able to lead and manage across various functional areas of a company, from marketing and finance to data analytics and entrepreneurship.


TAILORED SPECIALISATION
Thanks to the specialisation system, you can delve into specific areas such as Finance, Entrepreneurship, or Business Analytics, gaining specialised knowledge that will set you apart in the job market.


INTERNATIONAL MOBILITY
Take part in the Erasmus programmes and study at one of the 34+ partner universities worldwide.


BILINGUAL MODEL
You will study subjects in English, helping you position yourself in an international work environment.
Bachelor's Degrees practical information
Other University Degrees from Euncet
Frequently Asked Questions
Bachelor’s Degree in Business and Technology
To enrol in the Bachelor’s Degree in Business and Technology, you must have completed secondary education (A-levels or equivalent) or a vocational training qualification and pass the required entrance exams. It is also important to have an interest in digital transformation processes and strong problem-solving skills across various business areas.
This degree lasts four years, divided into eight semesters. Throughout the programme, you will acquire the knowledge necessary to understand and interpret relevant business and technology-related data. Additionally, you will develop key skills to pursue further studies independently, particularly in innovation and technology-related fields.
The programme includes external placements in national and international companies, allowing you to apply your knowledge in IT systems, data analysis, and business management. These placements are designed to develop competencies such as problem-solving, data interpretation, and digital transformation implementation across various industries.
Yes, this degree offers flexible options, enabling you to combine studies with work. Thanks to its focus on innovation and technology, you will have access to practical content and digital tools that facilitate learning. This will help you pursue further studies or adapt to the demands of the job market.
There are specific scholarships available for students of the Bachelor’s Degree in Business, Innovation, and Technology, supporting access to programmes in areas such as Business Administration and Management, or Digital Transformation Process Management. These scholarships are awarded based on academic merit and financial need.
Contact with us

Xevi Vidal
Bachelor’s Degrees Advisor
