935 476 066
680 582 321Bachelor's Degree in Marketing, Innovation and Technology
Start: September 2025
Duration: 4 years
Modality On-Site: 9 a.m. to 2 p.m.
Modality Part-Time: Terrassa Campus: Monday and Wednesday from 6 to 9:45 p.m. and alternate Fridays from 5 to 8:45 p.m. and Barcelona 22@ Campus: from Monday to Thursday from 4 to 8 p.m.
Bachelor's Degree in Marketing, Innovation and Technology from the UPC
Academic Information
Bachelor's degree in Marketing, Innovation and Technology from the Universitat Politècnica de Catalunya (UPC)
Branch of knowledge:
Social and Legal Sciences
Campus Terrassa
New entry spots:
70 spots (On-site)
35 spots (On-site Part-time)
Pre-registration codes Marketing:
31134 (On-site)
31133 (On-site Part-time)
Cut-off mark:
5,000 spots (On-site)
5,000 spots (On-site Part-time)
Credit unit fee:
120 € (On-site)
110 € (On-site Part-time)
First academic year fee:
7.200 € (On-site)
6.600 € (On-site Part-time)
Campus Barcelona 22@
New entry spots
70 spots (On-site)
35 spots (On-site Part-time)
Pre-registration codes Marketing:
31132 (On-site)
31131 (On-site Part-time)
Cut-off mark:
6,570 spots (On-site)
5,000 spots (On-site Part-time)
Credit unit fee:
120 € (On-site)
110 € (On-site Part-time)
First academic year fee:
7.200 € (On-site)
6.600 € (On-site Part-time)
Bachelor's Degree in Marketing, Innovation and Technology Modalities
Choose the mode of the Degree in Marketing, Innovation and Technology that best suits your needs:
On-Site
The on-site mode allows you to study in person during the morning, combining theoretical learning with practical application.
Our curriculum and course structure provide in-depth knowledge of a company’s functional areas. This study mode enables students to develop practical and technical skills to identify and anticipate job market opportunities.
On-Site Part-Time
The blended learning mode offers you the flexibility to study at your own pace, combining on-campus sessions with online learning.
With just two in-person classes per week in the evening and the support of the virtual campus, this option is ideal for students looking to balance work and academic responsibilities, while obtaining a university degree
Study Plan
Bachelor's Degree in Marketing, Innovation and Technology
The Bachelor's Degree in Marketing, Innovation and Technology offers a comprehensive education that prepares students for today's professional environment. In the first semesters, the student shares a common itinerary with the degrees in Business, Innovation and Technology, and Management and Digitalization in Sport, which facilitates the possibility of double degrees. From the fourth semester onwards, the focus shifts completely to marketing, with specialization in key areas such as the fundamentals of marketing, the student's chosen specialty and the influence of technology in all these aspects.
At the end of the second year, students choose their major:
- Advertising: Focuses on planning and managing advertising campaigns, working in agencies, developing creativity and executing successful projects, all adapted to the latest technological trends.
- Marketing Analytics: Students learn to use analytical tools and techniques to measure, analyze and optimize marketing strategies, making informed decisions and improving investment.
All subjects are oriented to the strategic use of the most current technologies, ensuring that students can apply their knowledge effectively in different professional contexts. Finally, the last semester is dedicated to the Final Degree Project (TFG) and electives.
Below you will find the type of subjects and the distribution of credits:
Basic training subjects (FB)
They belong to a block of compulsory subjects shared with the Degree in Business, Innovation and Technology and the Degree in Sports Management. They establish a solid foundation for learning the fundamentals of management in a company.
Compulsory subjects (OB)
We delve into the knowledge of Business Administration and Management, along with subjects from the chosen specialization to personalize training and acquire skills adapted to the interests and professional objectives of students.
Elective Credits (OP)
Elective credits offer students a variety of options to personalize their education. They can choose to do optional internships, participate in international mobility programs, or take subjects from a different area than the one they initially selected.
The Marketing, Innovation and Technology degree is distributed in the following ECTS credits:
Bachelor's Degree in Marketing, Innovation and Technology Subjects
If you want to see in detail the list of subjects of the Degree in Marketing, Innovation and Technology, click on each course to see more:
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
| FIRST SEMESTER | |
| Courses | Type |
| Digital Communication Tools | FB |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Impact of the Economic Environment and Legal Framework on Business | FB |
| Team Leadership and Development | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | OB |
| Consumer Behavior | OB |
| Strategic Marketing | OB |
| Products and Services Innovation and Development | OB |
| Fundamentals of Data Analytics in Marketing | OB |
| FIRST SEMESTER | |
| Courses | Type |
| Pricing Strategies | OB |
| Communication and Advertising | OB |
| Brand Management | OB |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
| SECOND SEMESTER | |
| Courses | Type |
| E-Commerce and Omni-channel Management | OB |
| Customer Management and Loyalty Strategies | OB |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
| FIRST SEMESTER | |
| Courses | Type |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
| SECOND SEMESTER | |
| Courses | Type |
| Bachelor's Thesis (TFG) | PR |
| Optional Courses | OP |
Majors in Advertising
| Major in Advertising* | |
| Courses | Year |
| Strategic Advertising Planning | 3 |
| Technological Trends in Advertising | 3 |
| Advertising Campaigns | 3 |
| Communication Media and Platforms | 3 |
| Social Media Advertising | 3 |
| Advertising Agencies | 4 |
| Creativity and Advertising Projects | 4 |
| Advertising Metrics and Analytics | 4 |
| AI Applied to Advertising | 4 |
| Digital and Audiovisual Production | 4 |
Majors in Marketing Analytics
| Major in Marketing Analytics* | |
| Courses | Year |
| Data Collection and Processing in Marketing | 3 |
| Predictive Analytics and Data Mining | 3 |
| Analytical Models in Marketing | 3 |
| Customer Metrics and Analysis | 3 |
| Market Trends Metrics and Analysis | 3 |
| Digital Marketing Metrics and Analytics | 4 |
| Marketing Mix Metrics and Analysis | 4 |
| Artificial Intelligence Applied to Marketing | 4 |
| Marketing Visualisation and Reporting | 4 |
| Marketing Analytics Projects | 4 |
Bachelor's Thesis
Regulations for the Final Degree Project (TFG) of the Bachelor's degree in Marketing, Technology, and Innovation.
The Final Degree Project (TFG) will be evaluated based on the information obtained by the professor during the tutorials and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Commission will appoint a Tribunal that will be formed by three people from the PDI: the president, the secretary and the member.
The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects:
- The correlation between the proposal and the result.
- The consolidation of knowledge.
- Multidisciplinary integration.
- The contribution of new knowledge.
- The quality of the report and the oral and audiovisual presentation.
If you want to learn more about the TFG regulations, download the PDF:
CFGS Validations for the Bachelor's Degree in Marketing, Innovation and Technology
If you have completed a Higher Vocational Training Qualification (CFGS), you can access the university degree provided you have obtained the Higher Technician qualification.
Check whether you can transfer your CFGS credits towards university credits in the Bachelor’s Degree in Business, Innovation, and Technology.
CFGS Credit Transfer Table
Degree Majors
The Bachelor's Degree in Marketing, Innovation and Technology allows you to specialize in one of the three specializations we offer to students:
Specialization in Advertising
(60 ECTS)
The Advertising specialization aims to equip students with the skills to design and strategically plan advertising campaigns across various media and communication platforms, as well as to create other advertising content. With this knowledge, they will be able to work in positions such as the following:
- Advertising Director
- Advertising Creative
- Advertising data analyst
- Account Manager
- Media planner
Specialization in Marketing Analytics
(60 ECTS)
The Marketing Analytics specialization is designed to understand the different data sources and tools available in marketing analytics. Students will be able to use advanced techniques to conduct market research studies and will be prepared to work in positions such as the following:
- Marketing Data Analyst
- Conversion optimization specialist
- Marketing business intelligence manager
- Market analytics specialist
- Marketing automation specialist
Schedules
Terrassa Campus
Barcelona 22@ Campus
Calendars
Terrassa Campus
Barcelona 22 @Campus
Teaching Team
Bachelor's Degree in Marketing, Innovation and Technology
Career Opportunities
Bachelor's Degree in Marketing, Innovation and Technology
The Bachelor's Degree in Marketing, Innovation and Technology offers a wide range of career options. These options can range from strategic roles to creative responsibilities in leading companies, disruptive startups, digital marketing agencies and other innovative business environments.
- Digital Manager
- Advertising Director
- Digital Analyst
- Social Media Strategist
- Content Manager
- Advertising Creative
- Account Manager
- Marketing Data Analyst
- Marketing Business Intelligence Manager
- Market Analysis Specialist
- Marketing Automation Specialist
- Media Planning Director
- Brand or Product Manager
- Marketing Data Analyst
Claudia Aguirreche
University Bachelor's Degree Student
"What I would highlight about Euncet Business School are its professors, who are actively involved in their respective fields. Their up-to-date knowledge and real-life experience enriches our classes, offering me a unique and practical view of the professional world."
Leo Borghini
University Bachelor's Degree Student
“My educational experience is being excellent, since the bachelor's degree combines theory and practice very well. As for the quality of the classes, I think it is very good thanks to the opportunity to apply the knowledge acquired in real projects, something that has made me develop professionally and personally.”
Why study the Degree in Marketing, Innovation and Technology?
We train qualified marketing professionals to help companies adapt to a highly dynamic environment caused by the digital revolution, innovation and new technologies. We work on the development of multidisciplinary profiles and people who are decisive, motivated and capable of making agile decisions, important requirements in the digital environment.
CUSTUMIZED SPECIALIZATION
Thanks to the mention system, students can personalize their training in one of the following areas: Advertising or Marketing Analytics.
TRAINING MODEL
It is dynamic and experiential, offering the possibility of internships in advertising agencies, communication consultancies and marketing departments.
INNOVATIVE METHODOLOGY
The schedules are intensive, with one subject per day, allowing for a deeper exploration of topics through practical dynamics and methodologies that require time for development. Additionally, class sizes are small, ensuring a high-quality and personalized learning experience.
INTERNATIONAL MOBILITY
You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
Other University Degrees from Euncet
Frequently Asked Questions
Bachelor's Degree in Marketing, Innovation and Technology
The degree includes internships in national and international companies that allow students to apply the knowledge acquired in specific situations in the field of marketing. Students participate in projects such as:
- Designing and executing a marketing plan.
- Identifying strengths and weaknesses of brands or products.
- Using the most current applications in market analysis and positioning.
These practices are oriented to develop a solid competitive and institutional position in the market.
In this degree, students are prepared to manage and administer marketing projects through subjects such as:
- Market Research.
- Pricing Strategies.
- Innovation and Development of Products and Services.
- Fundamentals of Data Analytics in Marketing.
The objective is to train professionals capable of designing creative solutions for companies in dynamic environments.
Yes, the program is designed to offer flexibility to students. There are tailored scheduling options and a blended mode that makes it easy to combine the degree with a job or additional studies.
Marketing professionals are responsible for designing strategies to position brands, products or services. Their functions include:
- Identifying market strengths and weaknesses.
- Managing and administering advertising campaigns.
- Using the most advanced applications to analyze data, design and manage a marketing plan.
- Manage marketing areas or departments.
Yes, Euncet Business School offers assistance to international students in finding residence options. There are agreements with residences close to the campus and counseling to facilitate the adaptation of foreign students.
The program focuses on the process of researching domestic and international markets, helping students identify opportunities and design effective strategies. It also includes courses that address competitive and institutional positioning in global markets.
The Degree in Marketing, Innovation and Technology is ideal for people interested in managing and administering projects, with skills to analyze specific business situations and interest in innovation and new technologies in marketing.
Xevi Vidal
Bachelor’s Degrees Advisor
