935 476 066
680 582 321Bachelor's Degree in Marketing, Innovation and Technology
Program details
Start: September 2025
Duration: 4 years
Modality On-Site: 9:30 a.m. to 1:30 p.m.
Modality Semipresencial: Monday and Wednesday from 6 to 9:45 p.m. and alternate Fridays from 5 to 8:45 p.m.
Campus: Terrassa and Barcelona 22@
Language: Catalan, Spanish, English
Credits: 240 ECTS
Bachelor's Degree in Marketing, Innovation and Technology from the UPC
The digital revolution and new technologies are radically transforming our society and the way we live. In response to this dizzying change, the labor market is in a constant search for professionals who are able to adapt to a highly dynamic and competitive environment. In this sense, it is necessary to remember the leading role of marketing.
In the past, marketing was considered an add-on to a company's strategic plan. Today, however, it has become a fundamental pillar for the success of any product or service. The "four P's" are no longer enough; marketing is now part of the value proposition.
Technology has revolutionized the way companies operate, from work organization to customer interaction, placing marketing at the epicenter of this transformation.
The Bachelor's Degree in Marketing, Innovation and Technology addresses these two realities. It prepares students to take on crucial roles in the field of digital marketing, such as Product Manager, Brand Manager, specialist in Digital Marketing and online positioning or director of Digital Communication, thanks to its theoretical and practical approach to knowledge.
The objective of this university degree is to train the leaders of the future to develop effective marketing strategies and achieve tangible goals in a world that is driven by different types of technological innovation while seeking to enhance the entrepreneurial spirit.
Bachelor's Degree in Marketing, Innovation and Technology
ACADEMIC DATA
Bachelor's degree in Marketing ACADEMIC DATA
Bachelor's degree in Marketing PROGRAM
MODALITIES
Bachelor's degree in Marketing Study plan
Majors
BACHELOR'S THESIS
TEACHING TEAM
Bachelor's degree in Marketing, Innovation and Technology from the Universitat Politècnica de Catalunya (UPC)
Knowledge branch:
Social and Legal Sciences
New entry spots:
Campus Terrassa
70 spots (On-site)
35 spots (On-site Part-time)
Campus Barcelona 22@
70 spots (On-site)
35 spots (On-site Part-time)
Pre-registration codes Marketing:
Campus Terrassa
31134 (On-site)
31133 (On-site Part-time)
Campus Barcelona 22@
31132 (On-site)
31131 (On-site Part-time)
Cut-off mark 1 course PAU/CFGS:
Campus Terrassa
5,000 spots (On-site)
5,000 spots (On-site Part-time)
Campus Barcelona 22@
6,570 spots (On-site)
5,000 spots (On-site Part-time)
Credit unit fee:
120 € (On-site)
110 € (On-site Part-time)
First academic year fee:
7.200 € (On-site)
6.600 € (On-site Part-time)
PROGRAM FOR BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY
The Bachelor’s Degree in Marketing, Innovation and Technology is structurally organized in two blocks. The first one is the initial fundamentals block (semesters 1, 2 and 3), with 90 ECTS, which is shared with the degree in Business, Innovation and Technology. This shared itinerary facilitates the realization of double degrees between the two variants: marketing and business.
In the second block (semesters 4, 5, 6 and 7), with 120 ECTS, the student enters fully into the marketing ecosystem. In this sense, this block focuses on three aspects:
- The fundamentals of marketing.
- The speciality chosen by the student.
- Technology, which permeates and affects all the aspects mentioned above.
At the same time, at the end of the second year each student must begin the course of the chosen specialization:
- Advertising: this speciality teaches students to plan and learn about technological trends in advertising, create and manage campaigns on different platforms, work in agencies, develop creativity and execute successful advertising projects.
- Marketing analytics: in this speciality, students learn to use analytical tools and techniques to measure and analyze the impact of marketing strategies in business, identify opportunities for improvement, make informed decisions and optimize marketing investment.
All the courses in this block, both the fundamentals and those of the majors, are defined around the knowledge and application of the most current technologies so that the student is able to discern their use with strategic criteria in each professional challenge that arises.
Finally, there is semester 8, which is composed of the TFG and elective subjects.
ON-SITE AND ON-SITE PART-TIME MODALITY IN BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY
ON-SITE
The on-site mode of the degree in Marketing, Innovation and Technology Euncet Business School allows you to study in person in the morning, combining the theoretical part with the practical.
This way, the curriculum and its subjects allow the student to deepen his/her knowledge on one of the most important functional areas of the company, the marketing area, being able to identify and anticipate new changes and trends of the digital transformation.
ON-SITE PART-TIME
The on-site part-time mode of the degree in Marketing, Innovation and Technology of Euncet Business School allows you to study at your own pace by combining on-site and online training. Attending only two classes a week in the evening (Monday and Wednesday from 6:00 to 9:45 p.m.) and one on Friday every 15 days.
Thanks to the curriculum and subjects, students will learn about fields such as technology applied to marketing, market research, advertising and public relations and all digital marketing strategies, combining their job with the academic environment to achieve their official degree.
Distribution of credits of the Bachelor's Degree in MKT
The degree consists of the basic module, compulsory training, two majors to choose from and optional training.
The subjects that make up the basic module total 90 ECTS credits and are taught in semesters 1, 2 and 3. The objectives to be met once the basic subjects have been taken are mainly two:
- The acquisition and consolidation of knowledge related to data management, the company and the variables of the economic, legal, social, political and technological environment.
- The acquisition of the competencies inherent to university studies in the branch of social and legal sciences, which include digital competencies, self-knowledge and professional development, oral and written communication and leadership and team development strategies.
The subjects that make up the compulsory training total 60 ECTS credits and are taught in semesters 4, 5 and 6. Their main objective is to provide students with essential knowledge in marketing, as well as more applied and advanced skills, supported by the learning previously acquired in basic subjects: market research, consumer behavior, strategy, innovation and development of products and services, communication and advertising, distribution channels, e-commerce, customer management, pricing and brand management.
Students can choose between Advertising or Marketing Analytics as specializations. Each of them is composed of 10 subjects of 6 ECTS credits (60 ECTS in total). These subjects are taught in semesters 5, 6 and 7 and are electives.
Finally, elective training consists of a total of 18 ECTS credits of elective subjects. These credits can be obtained by passing elective subjects of another speciality different from the one chosen by the student, by completing non-curricular academic internships, by completing a mobility program in a foreign university and recognizing the credits passed in this university, by recognizing subjects or credits taken in other university studies, by carrying out university extension activities or any combination of the above.
The degree in Marketing, Innovation and Technology is divided into the following credits:
| Course type | ECTS |
| Basic (FB) | 90 |
| Compulsory (OB) | 60 |
| Optional (OP) | 78 |
| Bachelor's Thesis | 12 |
| Total | 240 |
CFGS credit validations
First academic year
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
Second academic year
| FIRST SEMESTER | |
| Courses | Type |
| Digital Communication Tools | FB |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Impact of the Economic Environment and Legal Framework on Business | FB |
| Team Leadership and Development | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | OB |
| Consumer Behavior | OB |
| Strategic Marketing | OB |
| Products and Services Innovation and Development | OB |
| Fundamentals of Data Analytics in Marketing | OB |
Third academic year
| FIRST SEMESTER | |
| Courses | Type |
| Pricing Strategies | OB |
| Communication and Advertising | OB |
| Brand Management | OB |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
| SECOND SEMESTER | |
| Courses | Type |
| E-Commerce and Omni-channel Management | OB |
| Customer Management and Loyalty Strategies | OB |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
Fourth academic year
| FIRST SEMESTER | |
| Courses | Type |
| Major in Advertising* | OP |
| Major in Marketing Analytics* | OP |
| SECOND SEMESTER | |
| Courses | Type |
| Bachelor's Thesis (TFG) | PR |
| Optional Courses | OP |
Major in Advertising
| Major in Advertising* | |
| Courses | Year |
| Strategic Advertising Planning | 3 |
| Technological Trends in Advertising | 3 |
| Advertising Campaigns | 3 |
| Communication Media and Platforms | 3 |
| Social Media Advertising | 3 |
| Advertising Agencies | 4 |
| Creativity and Advertising Projects | 4 |
| Advertising Metrics and Analytics | 4 |
| AI Applied to Advertising | 4 |
| Digital and Audiovisual Production | 4 |
Major in Marketing Analytics
| Major in Marketing Analytics* | |
| Courses | Year |
| Data Collection and Processing in Marketing | 3 |
| Predictive Analytics and Data Mining | 3 |
| Analytical Models in Marketing | 3 |
| Customer Metrics and Analysis | 3 |
| Market Trends Metrics and Analysis | 3 |
| Digital Marketing Metrics and Analytics | 4 |
| Marketing Mix Metrics and Analysis | 4 |
| Artificial Intelligence Applied to Marketing | 4 |
| Marketing Visualisation and Reporting | 4 |
| Marketing Analytics Projects | 4 |
Major in Advertising
The major in Advertising seeks to train students to strategically design and plan advertising campaigns in different media and communication platforms and create advertising content. With this knowledge, students will be able to work in the following positions:
- Advertising Director
- Advertising Creative
- Advertising Data Analyst
- Account Manager
- Media Planner
Major in Marketing Analytics
The Marketing Analytics major is designed to understand the different data sources and tools available for marketing analytics. Students will be able to use advanced techniques to conduct marketing research studies and will be able to work in the following positions:
- Marketing Data Analyst
- Conversion Optimisation Specialist
- Marketing Business Intelligence Manager
- Marketing Analytics Specialist
- Marketing Automation Specialist
Bachelor's degree in Marketing CALENDAR
Academic Year 2024-25
SCHEDULE
CAMPUS TERRASSA
First Semester
Second Semester
CAMPUS BARCELONA 22@
First Semester
Second Semester
TFG Regulations for the Bachelor's Degree Marketing, Innovation and Technology
The Bachelor's Thesis (TFG) will be evaluated based on the information obtained by the professor during the tutorials and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Commission will appoint a Tribunal that will be formed by three people from the PDI: the president, the secretary and the member.
The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects: the correlation between the proposal and the result, the consolidation of knowledge, the multidisciplinary integration, the contribution of new knowledge, the quality of the report and the quality of the oral and audiovisual presentation.
TFG Regulations of the Degree in Marketing, Innovation and Technology
MANAGEMENT
LECTURERS
Career departures for the Degree in Marketing, Innovation and Technology
The Bachelor's Degree in Marketing, Innovation and Technology offers a wide range of career options. These options can range from strategic roles to creative responsibilities in leading companies, disruptive startups, digital marketing agencies and other innovative business environments.
- Digital Manager
- Advertising Director
- Digital Analyst
- Social Media Strategist
- Content Manager
- Advertising Creative
- Account Manager
- Marketing Data Analyst
- Marketing Business Intelligence Manager
- Market Analysis Specialist
- Marketing Automation Specialist
- Media Planning Director
- Brand or Product Manager
- Marketing Data Analyst
Why study the Degree in Marketing, Innovation and Technology?
- We train qualified marketing professionals to help companies adapt to a highly dynamic environment caused by the digital revolution, innovation and new technologies. We work in the development of multidisciplinary profiles who are able to make decisions quickly, which is an important requirement in the digital environment.
- It offers multiple professional options in the Marketing area: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager...
- The system of majors allows the student to deepen the aspects of one of the following areas: Advertising or Marketing Analytics. In this way, the student obtains a broad knowledge.
- The schedules are intensive and one subject is taught per day, which allows a greater depth in the subjects and the use of very practical methodologies, which require more time for its realization.
- The training model is dynamic and experiential, allowing you to carry out internships in advertising agencies, communication consultancies and marketing departments.
- You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
Claudia Aguirreche
University Bachelor's Degree Student
"What I would highlight about Euncet Business School are its professors, who are actively involved in their respective fields. Their up-to-date knowledge and real-life experience enriches our classes, offering me a unique and practical view of the professional world."
Leo Borghini
University Bachelor's Degree Student
“My educational experience is being excellent, since the bachelor's degree combines theory and practice very well. As for the quality of the classes, I think it is very good thanks to the opportunity to apply the knowledge acquired in real projects, something that has made me develop professionally and personally.”
Xevi Vidal
Bachelor’s Degrees Advisor
