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680 582 321Bachelor’s Degree in Sport Management and Digitalisation details
Start: September 2025
Duration: 4 years
Modality On-Site: 9 a.m. to 2 p.m.
The Bachelor’s Degree in Sports Management and Digitalisation at Euncet Business School offers a comprehensive education that integrates business administration, management, technology, and sport, designed to meet the evolving demands of the sports industry in an increasingly digitalised and competitive environment. This innovative programme addresses the emerging needs of a transforming market, where sports management knowledge and advanced technology skills are essential.
The degree combines applied technology with a focus on markets, operations, and the design of sports facilities and equipment. It promotes the use of technology in sports and data analysis for decision-making in sports organisation management and event planning, as well as for enhancing athletic performance. With this degree in Sports Management and Digitalisation, students will acquire key digital skills to transform the user experience and optimise activities in the sports sector.
Bachelor's Degree in Management and Digitalisation in Sport from the UPC
Register of Universities, Centres and Degrees (RUCT)
Academic Information
Bachelor's Degree in Management and Digitalisation in Sport from the Universitat Politècnica de Catalunya (UPC)
Branch of knowledge:
Physical Activity and Sports Science
Barcelona Can Dragó Campus:
New places:
35
Cut-off note:
5,000
First Couse credit price:
120 €
First course price:
7.200 €
Study Plan
Bachelor’s Degree in Sports Management and Digitalisation Program
The Bachelor’s Degree in Sports Management and Digitalisation at Euncet Business School integrates three key areas: management, sport, and technology. Its structure is divided into two essential blocks, providing a comprehensive and specialised education.
The first block covers business management fundamentals, sharing a common core with the Bachelor’s Degree in Business, Innovation, and Technology and the Bachelor’s Degree in Marketing, Innovation, and Technology at Euncet Business School, ensuring a strong foundation in administration and leadership.
The second block focuses on the sports and fitness sector, offering students a choice between two specialisations: Sports Organisations, Facilities, Fitness Centres, and Event Management, or Sports Data Analysis and Processing.
The Bachelor’s Degree in Sports Management and Digitalisation at Euncet Business School spans four years, during which students will gain expertise in various aspects of the sports sector, including the efficient management of sports facilities and fitness centres using advanced digital transformation tools.
From the fifth semester, students must choose a specific specialisation to deepen their expertise in their chosen field:
- Sports Organisations, Facilities, Fitness Centres, and Event Management: Focuses on strategic planning, resource management, and the design of sports facilities and fitness centres, as well as the development of innovative equipment.
- Sports Data Analysis and Processing: Aimed at developing competencies in data storage and analysis for sports, with an emphasis on identifying data sources and using high-performance tools for informed decision-making.
During the final semester, students can earn elective credits through the following options:
- Completing subjects from a different specialisation
- Undertaking external academic placements
- Participating in an international mobility programme
- Recognising previously earned credits from other university studies
- Engaging in extracurricular academic activities
Below, you can find the types of subjects and the ECTS credit distribution:
CFGS Validations for the Bachelor's Degree in Sports Management
If you have completed a Higher Vocational Training Qualification (CFGS), you can access the university degree programme, provided you have obtained the Higher Technician qualification.
Check whether you can transfer your CFGS credits towards university credits in the Bachelor’s Degree in Sports Management and Digitalisation.
CFGS Credit Transfer Table
Bachelor's Degree in Management and Digitalisation in Sport Subjects
| SECOND SEMESTER | |
| Subjects | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
| FIRST SEMESTER | |
| Subjects | Type |
| Digital Communication Tools | FB |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Impact of the Economic Environment and Legal Framework on Business | FB |
| Team Leadership and Development | FB |
| SECOND SEMESTER | |
| Subjects | Type |
| Sport and Fitness Ecosystem | OB |
| Sports Training | OB |
| Kinesiology | OB |
| The Impact of Sport on Tourism and Leisure | OB |
| Finance in Sport | OB |
| FIRST SEMESTER | |
| Subjects | Type |
| Sports Facilities and Equipment | OB |
| Sports Law | OB |
| Physical Activity and Training for Specific Groups | OB |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
| SECOND SEMESTER | |
| Subjects | Type |
| Technologies Applied to Sport and Fitness | OB |
| Innovation in Sports Activities and Equipment | OB |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
| FIRST SEMESTER | |
| Subjects | Type |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
| SECOND SEMESTER | |
| Bachelor’s Thesis (PR) | PR |
| Optional courses | OP |
| External internships | EI |
Major in Management of Organisations, Facilities and Sports Events
| Subjects | Year |
| Management of Sports Organisations, Sports Facilities and Fitness Centres | 3 |
| Organisation and Management of Sporting Events | 3 |
| Sports Marketing | 3 |
| Design and Organisation of Sports Activities | 3 |
| Management of Work Teams in Sports Environments | 3 |
| Security and Sports Protocol | 4 |
| Technological Trends in the Sports Field | 4 |
| Sports Communication | 4 |
| Sports Sponsorship | 4 |
| Analysis and Valuation of Sports Investment Projects | 4 |
Major in Analysis and Processing of Sports Data
| Subjects | Year |
| Sports Data Acquisition and Storage | 3 |
| Programming Applied to Sports Data Analysis | 3 |
| Sports Audience Data Collection and Analysis | 3 |
| Sports Data Mining | 3 |
| Fitness Data Collection and Analysis | 3 |
| Predictive Analytics | 4 |
| AI Applied to Sports Data Analysis | 4 |
| Capture and Analysis of Performance Data in Sports Competitions | 4 |
| Sports Visualisation and Reporting | 4 |
| Sports Analytics Projects | 4 |
Bachelor's Thesis
Regulations for the Final Degree Project (TFG) in Sports Management and Digitalisation
The Final Degree Project (TFG) may take various forms, both experimental and academic, depending on the different aspects related to the degree programme.
The nature of the TFG can vary widely, as projects may focus on:
- Development of sports products or services
- Sports performance
- Application of technology in sports
- Research-focused projects
SIf you would like to learn more about the TFG regulations, download the PDF.
Degree Majors
Major in Sports Organisations Management
The Sports Organisations Management specialisation aims to equip students with key skills for the effective administration of sports facilities and fitness centres, with a particular focus on security and event management protocols. Additionally, this specialisation prepares students in the field of sports marketing, covering everything from developing promotional strategies and organising events to managing brands within the sports industry.
- Director of Sports Facilities and Fitness Centres
- Sports Event Coordinator
- Sports Marketing Manager
- Sports Organisation Manager
- Security and Protocol Manager for Sports Events
- Sports Technician in Public Administration
- Executive Director of Sports Organisations
Major in Sports Data Analysis and Processing
The Sports Data Analysis specialisation trains students in advanced techniques for real-time data storage and collection in the sports industry, as well as fundamental programming skills for data processing. It also focuses on data visualisation and the creation of sports reports, integrating graphics and using state-of-the-art data analysis tools to generate valuable and actionable insights.
- Sports Data Analyst
- Predictive Analytics Technician for Sports
- Sports Analytics Consultant for Teams and Organisations
- Technical Sports Analyst for Competitive Teams.
Calendar
Pending
Schedules
Pending
Teaching Team
Bachelor's Degree in Management and Digitalisation in Sport
Career Opportunities
Bachelor’s Degree in Sport Management and Digitalisation
The Bachelor’s Degree in Sports Management and Digitalisation at Euncet Business School is a pioneering qualification that covers a constantly evolving sector. Professionals in this field have a wide range of career opportunities in areas such as sports research, sports facility management, sports data analysis, artificial intelligence, and many other disciplines related to the sports industry.
Thanks to the specialisation system in this degree, students can choose different pathways that allow them to develop key skills within the sports industry. Since career opportunities vary depending on the chosen specialisation or major, students in the Sports Management degree can pursue the following career paths:
- Director of Sports Facilities and Fitness Centres.
- Sports Event Coordinator
- Sports Marketing Manager
- Manager of Sports Organisations
- Security and Protocol Manager in Sports Events
- Senior Sports Technician in Public Administrations.
- Executive Director of Sports Organisations.
- Sports Data Analyst
- Predictive Analytics Technician for Sports
- Sports Analytics Consultant for Teams and Organisations
- Sports Performance Analyst for Competitive Teams.
Why study the Bachelor's Degree in Sports Management at Euncet?
PROFESSIONALS ADAPTED TO TECHNOLOGICAL EVOLUTION
Because the sports industry is expanding, and at Euncet Business School, we train professionals who can adapt to the technological evolution of the sports market. Digitalisation is transforming the way sports are played and managed, and the Bachelor’s Degree in Sports Management prepares you to lead this transformation.
INTERNSHIPS AND INTERNATIONAL MOBILITY EXPERIENCES
We have a wide network of sports, technology, and educational organisations where our students can complete internships and enter the professional world. You will also have international experiences, participating in academic exchanges through mobility programmes and agreements with prestigious universities worldwide.
STUDY IN BARCELONA, STUDY AT EUNCET
Studying in Barcelona places you in a pioneering city for sports and technology, surrounded by events, companies, and professionals from the sports industry.
THE LINK BETWEEN SPORTS AND TOURISM.
Sports tourism is booming and is a key driver of the global economy. Learning to manage sports from a strategic perspective will also allow you to attract tourists interested in events, facilities, and sports experiences, adding extra value to your education and the industry.
Bachelor's Degrees practical information
Other University Degrees from Euncet
Frequently Asked Questions
Bachelor’s Degree in Sports Management
This degree is aimed at students passionate about sports who wish to combine their interest in sports with business management skills and technological competencies. It is ideal for those looking to lead in a dynamic and constantly evolving sector, taking on strategic roles in the sports industry.
You will develop skills in business management applied to sports; analysis and processing of sports data; project leadership in sports organisations, and the use of technological tools to optimise processes and experiences in the sports sector.
To enrol in this degree, you must meet the general university entry requirements, such as having completed secondary education (A-levels or equivalent), holding a higher vocational training qualification, passing university entrance exams for students over 25. Additionally, your interest and motivation in the sports and technology sectors will be considered.
Yes, Euncet Business School offers the possibility of pursuing dual degrees, such as Sports and Business, and Sports and Marketing. These programmes allow you to combine sports management with a strong foundation in strategic areas, expanding your career opportunities and specialisation in key sectors. Both dual degrees are designed to be completed in an optimised timeframe, ensuring a comprehensive and multidisciplinary education.
Xevi Vidal
Bachelor’s Degrees Advisor
