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Bachelor’s Degree in Sport Management and Digitalisation details
Start: September 2025
Duration: 4 years
Modality On-Site: 9:30 a.m. to 1:30 p.m.
Campus: Barcelona Can Dragó
Language: Catalan, Spanish, English
Credits: 240 ECTS
Bachelor's Degree in Management and Digitalisation in Sport from the UPC
Register of Universities, Centres and Degrees (RUCT)
The Bachelor's Degree in Management and Digitalisation in Sport at Euncet Business School offers comprehensive training that merges administration, technology and sport and is aimed at meeting the new demands of the sports sector in a highly digitalised and competitive context. This innovative programme responds to the emerging needs of a changing market, where knowledge in sport management and skills in advanced technologies are essential.
This university degree combines sports management and applied digital technology with an emphasis on markets, operations, and design of sports facilities and equipment. It promotes the use of technology in sport and data analysis for decision-making in the management of sports organisations and events, as well as for the planning and improvement of sports performance. Students acquire key digital skills to transform the user experience and optimise activities in the sports sector.
Bachelor's Degree in Management and Digitalisation in Sport
ACADEMIC DATA
ACADEMIC DATA
PROGRAM
CURRICULUM OF THE BACHELOR'S DEGREE IN SPORTS MANAGEMENT AND DIGITALISATION
MAJORS
CALENDARS AND SCHEDULES
BACHELOR'S THESIS
TEACHING TEAM
Graduate in Management and Digitalisation in Sport from the Universitat Politècnica de Catalunya (UPC)
Branch of knowledge:
Physical Activity and Sports Science
New places:
70
PAU/CFGS cut-off mark:
5,000
Credit price:
To be consulted
First course price:
To be consulted
PROGRAM FOR THE BACHELOR'S DEGREE IN SPORTS MANAGEMENT FOCUSED ON DIGITALISATION AND DIGITAL TRANSFORMATION
The Bachelor's Degree in Management and Digitalisation in Sport at Euncet Business School combines three key areas: management, sport and digital technology. Its structure is divided into two essential blocks to offer comprehensive and specialised training.
The first block covers the fundamentals of business management, sharing an itinerary with the Bachelor's Degree in Business, Innovation and Technology and the Bachelor's Degree in Marketing, Innovation and Technology at Euncet Business School to provide a solid foundation in administration and management.
The second block focuses on the world of sport and fitness, including two majors to be chosen by the student: Management of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events or Analysis and Processing of Sports Data.
DISTRIBUTION OF CREDITS
The curriculum of the Bachelor's Degree in Management and Digitalisation in Sport at Euncet Business School has a duration of 4 years. During these, students will be trained in different aspects of the sports sector, including the efficient management of sports facilities and fitness centres using advanced digital transformation tools.
From the fifth semester onwards, students choose a specific major to deepen their area of interest:
- Management of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events: focused on strategic planning, resource management and design of sports facilities and centres, in addition to the development of innovative equipment.
- Sports Data Analysis and Processing: aimed at the development of competencies in sports data storage and analysis, with an emphasis on the identification of data sources and the use of high-performance tools for informed decision-making.
Finally, in the last semester the optional training takes place, in which credits can be obtained in the following ways:
- Passing subjects of a different speciality than the one chosen.
- Carrying out academic external internships.
- Carrying out an international mobility program.
- Recognising subjects or credits taken in other university studies.
- Carrying out university extension activities.
Below, you will find the curriculum of this bachelor’s degree in sports management:
| Type of course | ECTS |
| Basic (FB) | 90 |
| Compulsory (OB) | 60 |
| Optional (OP) | 78 |
| Bachelor’s Thesis (PR) | 12 |
| Total | 240 |
FIRST YEAR
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
SECOND YEAR
| FIRST SEMESTER | |
| Courses | Type |
| Digital Communication Tools | FB |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Impact of the Economic Environment and Legal Framework on Business | FB |
| Team Leadership and Development | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sport and Fitness Ecosystem | OB |
| Sports Entertainment | OB |
| Kinesiology | OB |
| The Impact of Sport on Tourism and Leisure | OB |
| Finance in Sport | OB |
THIRD YEAR
| FIRST SEMESTER | |
| Courses | Type |
| Sports Facilities and Equipment | OB |
| Sports Law | OB |
| Physical Activity and Training for Specific Groups | OB |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
| SECOND SEMESTER | |
| Courses | Type |
| Technologies Applied to Sport and Fitness | OB |
| Innovation in Sports Activities and Equipment | OB |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
FOURTH YEAR
| FIRST SEMESTER | |
| Courses | Type |
| Major in Management of Organisations, Facilities and Sports Events* | OP |
| Major in Analysis and Processing of Sports Data* | OP |
| SEGUNDO CUATRIMESTRE | |
| Courses | Type |
| Bachelor’s Thesis (PR) | PR |
| Optional courses | OP |
Major in Management of Organisations, Facilities and Sports Events
| Major in Management of Organisations, Facilities and Sports Events | |
| Subjects | Year |
| Management of Sports Organisations, Sports Facilities and Fitness Centres | 3 |
| Organisation and Management of Sporting Events | 3 |
| Sports Marketing | 3 |
| Design and Organisation of Sports Activities | 3 |
| Management of Work Teams in Sports Environments | 3 |
| Security and Sports Protocol | 4 |
| Technological Trends in the Sports Field | 4 |
| Sports Communication | 4 |
| Sports Sponsorship | 4 |
| Analysis and Valuation of Sports Investment Projects | 4 |
Major in Analysis and Processing of Sports Data
| Major in Analysis and Processing of Sports Data | |
| Subjects | Year |
| Sports Data Acquisition and Storage | 3 |
| Programming Applied to Sports Data Analysis | 3 |
| Sports Audience Data Collection and Analysis | 3 |
| Sports Data Mining | 3 |
| Fitness Data Collection and Analysis | 3 |
| Predictive Analytics | 4 |
| AI Applied to Sports Data Analysis | 4 |
| Sports Competitions | 4 |
| Sports Visualisation and Reporting | 4 |
| Sports Analytics Projects | 4 |
Major in Management of Organisations, Facilities and Sports Events
The major in Management of Sports Organisations aims to equip students with the key skills for the effective management of sports facilities and fitness centres, with a special focus on safety and protocols in the organisation of sports events. In addition, it prepares students in the field of sports marketing, ranging from the creation of promotional strategies and the organisation of events to the management of brands in the sector.
- Director of Sports Facilities and Fitness Centres.
- Coordinator of Sporting Events.
- Head of Sports Marketing.
- Management of Sports Entities.
- Manager in Security and Sports Protocol.
- Sports Technician in Public Administrations.
- Executive Director of Sports Organisations.
Major in Sports Data Analysis and Processing
The major in Sports Data Analysis trains students in advanced techniques for storing and collecting data in real time in the sports field, as well as programming fundamentals for data processing. It also focuses on sports visualisation and reporting, integrating charts and using state-of-the-art data analysis tools to gain valuable and actionable insights.
- Sports Data Analyst.
- Technician in Predictive Analysis for Sport.
- Sports Analytics Consultant for Sports Teams and Organisations.
- Sports Technical Analyst for Competition Teams.
CALENDAR
Pending
SCHEDULES
Pending
REGULATIONS OF THE TFG OF THE BACHELOR'S DEGREE IN SPORTS MANAGEMENT AND DIGITALISATION
The Bachelor’s Thesis (TFG) may contemplate different modalities, both experimental and academic in all its aspects, according to the different aspects related to the degree.
The nature of the TFG can be very diverse, as the work can be focused on:
- Development of sports products or services.
- Sports performance.
- Application of sports technology.
- Research-focused works.
MANAGEMENT
PROFESSIONAL OPPORTUNITIES OF THE BACHELOR'S DEGREE IN SPORTS MANAGEMENT AND DIGITALISATION
The Bachelor's Degree in Management and Digitalisation in Sport at Euncet Business School is one of the most pioneering university degrees in a constantly evolving sector. Professionals in this field have various career opportunities in fields such as sports research, sports facility management, sports data analysis, artificial intelligence, and many more aspects of the sports sector.
Thanks to the major system of this bachelor’s degree, students can choose different majors that will allow them to develop key skills within the sports industry.
Major in Management of Organisations, Facilities and Sports Events:
- Director of Sports Facilities and Fitness Centres.
- Coordinator of Sporting Events.
- Head of Sports Marketing.
- Management of Sports Entities.
- Manager in Security and Sports Protocol.
- Senior Sports Technician in Public Administrations.
- Executive Director of Sports Organisations.
Major in Analysis and Processing of Sports Data:
- Sports Data Analyst.
- Technician in Predictive Analysis for Sport.
- Sports Analytics Consultant for Sports Teams and Organisations.
- Sports Technical Analyst for Competition Teams.
Why study the Bachelor's Degree in Sports Management in Barcelona focused on Sports Technology and Digitalisation?
- Because the sports sector is in full expansion and at Euncet Business School we train professional profiles that adapt to the technological evolution of the sports market.
- Because digitalisation is transforming the way sports are played and managed and this bachelor’s degree in sports management prepares you to lead this transformation.
- Because we have a wide network of sports, technological and training entities in which our students can carry out company internships, joining the labour market.
- Because you will be able to live international experiences by participating in academic stays through mobility programs and agreements with prestigious international universities.
- Studying sports management in Barcelona places you in a pioneering city in sport and digital technology, as many events, companies and professionals in the sports sector are established there.
- Because sports tourism is booming and is a key driver for the global economy. Knowing how to manage sport from a strategic perspective also allows you to attract tourists interested in sporting events, facilities and experiences, providing added value to your training and the industry.
Bachelor's Degrees practical information
Xevi Vidal
Bachelor’s Degrees Advisor
