935 476 066
680 582 321Details of the Double Bachelor's Degree in Business and Marketing
Start: September 2025
Duration: 5 years
Modality On-Site: 9 a.m. to 2 p.m.
The double degree in Business, Marketing, Innovation and Technology from Euncet Business School is the perfect combination for students to acquire training that combines strategic and practical knowledge and prepares students with an international, transversal and multidisciplinary perspective. This degree trains future students to lead in business administration and management, integrating innovation and technology as transformative axes in all business areas.
The double bachelor's degree in Business and Marketing not only covers technical and management skills, but also promotes an approach oriented towards creativity, entrepreneurship, leadership, advertising and data analysis.
The convergence between marketing and business with technology and innovation as a transversal axis is essential in the data era. Euncet Business School students acquire new knowledge and skills that allow them to anticipate opportunities and manage projects in complex and changing business environments, whether in public or private administration.
Bachelor's Degree in Business, Innovation and Technology
Bachelor's Degree in Marketing, Innovation and Technology
Academic Information
Double Degree in Marketing and Business from the Universitat Politècnica de Catalunya (UPC)
Knowledge branch:
Social and Legal Sciences
Campus Terrassa
New entry spots:
35 places
Pre-registration codes Double bachelor's degree:
31130
Cut-off mark:
5,000
Price per credit:
€120 (On-campus)
Price of first course:
€7,200 (On-campus)
Campus Barcelona 22@
New entry spots:
35 places
Pre-registration codes Double bachelor's degree:
31129
Cut-off mark:
5,000
Price per credit:
€120 (On-campus)
Price of first course:
€7,200 (On-campus)
Study Plan
Double Bachelor Degree in Marketing and Business Program
The study plan for this double degree combines the Bachelor’s in Business, Innovation, and Technology with the Bachelor’s in Marketing, Innovation, and Technology. In five years, you will obtain two university degrees that will provide you with a holistic understanding of how a company operates, making you one of the most complete and qualified professionals in the fields of business administration (ADE) and marketing.
The study plan for the double degree in marketing, business, innovation, and technology at Euncet Business School is designed to provide students with a solid foundation in two key areas: Business Administration and Marketing, while integrating essential concepts of innovation and technology. This curriculum includes a wide range of subjects that allow students to acquire knowledge and skills crucial to the current business world.
Within the study plans of both degrees, students will be trained in business fundamentals, establishing the foundations of business administration, including accounting, finance, human resources, and business strategy. They will also develop knowledge in strategic marketing, enabling them to create effective strategies to meet customer needs and compete in the market, as well as in marketing planning, with different promotional strategies such as inbound marketing and email marketing.
Below, you will find the types of subjects and the credit distribution for one of the most in-demand degrees among companies, offering double the employability opportunities.
Credit Distribution
Subjects of the Double Degree in Marketing and Business
The double degree consists of core training, shared between both degrees, and from the third year onward, five specialization pathways are offered.
If you want to see the detailed list of subjects for the double degree in marketing and business: innovation and technology, click on each academic year for more information.
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
| FIRST SEMESTER | |
| Courses | Type |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Leadership and Team Development | FB |
| Impact of the Economic Environment and Legal Framework on the Company | FB |
| Digital Communication Tools | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Financial Accounting | FB |
| Introduction to Finance | FB |
| Business Law | FB |
| Economic Analysis applied to Business | FB |
| Business Strategy and Management | FB |
| Consumer Behavior | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Analytical Accounting and Management Control | FB |
| Financial Statement Analysis | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Markets and Financial Instruments I | FB |
| Treasury Management | FB |
| Corporate Finance | FB |
| Fundamentals of Marketing Data Analytics | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Analytical Accounting and Management Control | FB |
| Financial Statement Analysis | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Markets and Financial Instruments I | FB |
| Treasury Management | FB |
| Corporate Finance | FB |
| Fundamentals of Marketing Data Analytics | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Entrepreneurship Project I | FB |
| Innovative Business Models | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Entrepreneurship Project II | FB |
| Agile Methodologies for Entrepreneurship | FB |
| Types of Innovation and Entrepreneurship | FB |
| Fundamentals of Marketing Data Analytics | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Entrepreneurship Project I | FB |
| Innovative Business Models | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Entrepreneurship Project II | FB |
| Agile Methodologies for Entrepreneurship | FB |
| Types of Innovation and Entrepreneurship | FB |
| Fundamentals of Marketing Data Analytics | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Market Research | FB |
| Data Warehousing and Modelling | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Programming Applied to Data Analysis | FB |
| Data Mining | FB |
| Temporal Data Analysis | FB |
| Fundamentals of Marketing Data Analytics | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| International Finance | FB |
| Markets and Financial Instruments II | FB |
| Financial Planning and Management | FB |
| Technology and Innovation in Finance | FB |
| Company Valuation | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| TFG | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| International Finance | FB |
| Markets and Financial Instruments II | FB |
| Financial Planning and Management | FB |
| Technology and Innovation in Finance | FB |
| Company Valuation | FB |
| Data Collection and Processing in Marketing | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Financing, Taxation and Grants for Entrepreneurship | FB |
| Business Opportunities with AI | FB |
| Scalability and Internationalisation | FB |
| Startups and Technology-Based Companies | FB |
| Entrepreneurship and Innovation Ecosystems | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| COURSES | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Financing, Taxation and Grants for Entrepreneurship | FB |
| Business Opportunities with AI | FB |
| Scalability and Internationalisation | FB |
| Startups and Technology-Based Companies | FB |
| Entrepreneurship and Innovation Ecosystems | FB |
| Data Collection and Processing in Marketing | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Artificial Intelligence | FB |
| Predictive Analytics | FB |
| Visualisation and Reporting | FB |
| Business Scenario Simulation | FB |
| Business Analytics Projects | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Strategic Marketing | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Technological Trends in Advertising | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Digital and Audiovisual Production | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Predictive Analytics and Data Mining | FB |
| Digital Marketing Metrics and Analytics | FB |
| Marketing Mix Metrics and Analysis | FB |
| Artificial Intelligence Applied to Marketing | FB |
| Marketing Visualisation and Reporting | FB |
| Marketing Analytics Projects | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Analytical Models in Marketing | FB |
| Customer Metrics and Analysis | FB |
| Market Trend Analysis and Metrics | FB |
| TFG Annual Marketing | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Tipo |
| Technological Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Predictive Analytics and Data Mining | FB |
| Digital Marketing Metrics and Analytics | FB |
| Marketing Mix Metrics and Analysis | FB |
| Artificial Intelligence Applied to Marketing | FB |
| Marketing Visualisation and Reporting | FB |
| Marketing Analytics Projects | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Analytical Models in Marketing | FB |
| Customer Metrics and Analysis | FB |
| Market Trend Analysis and Metrics | FB |
| Annual Marketing TFG | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Technological Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Bachelor's Thesis
DFP Regulations for Double Bachelor's Degree in Business and Marketing
The TFG may include different modalities, both experimental and academic in all its aspects, according to the different aspects related to the degree.
The content of the TFG will correspond to one of the following types:
- Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the institution's interest in collaborating on the TFG must be accredited.
- Bibliographic review and research work focused on different fields related to the studies and related to lines of research developed by Euncet.
- Applied and transversal work, of a multidisciplinary and professional nature that will be developed on an existing or newly created institution.
- Other works not adjusted to the previous modalities whose execution the TFG Committee considers pertinent.
To find out more, download the Regulations for the TFG of the Double Degree in Business + Marketing
Validations CFGS of the Double Bachelor's Degree in Business and Marketing
If you have completed a Higher Vocational Training Cycle (CFGS), you can access the university degree as long as you have obtained the Advanced Technician diploma.
Check if you can validate the credits from your CFGS for university credits in the Double Degree in Marketing and Business.
Credit Validation Table for CFGS
Majors of the Double Bachelor's in Business and Marketing
The Double Degree in Business and Marketing: Innovation and Technology is distinguished by its unique specialization system, which allows students to customize their academic experience by selecting one major from the Bachelor's Degree in Business, Innovation and Technology and another from the Bachelor's Degree in Marketing, Innovation and Technology. In this way, students can adapt their training to their interests and professional objectives, giving them a competitive advantage in a constantly evolving labor market.
Major in Business Analytics + Advertising
The objective of the Business Analytics and Advertising major is to provide students with a strategic vision of the business to enable them to make decisions through a prior study of the competition and the market. It also seeks to enable them to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
- Data Analyst
- Advertising Director
- Business Intelligence Analyst
- Advertising Creative
- Big Data Consultant
Major in Entrepreneurship + Marketing Analytics
The Entrepreneurship and Marketing Analytics major provides the knowledge and tools necessary for the creation and management of innovative new companies, identifying market opportunities and developing creative solutions. It also trains students to collect and analyze marketing data, design research studies, and make strategic marketing decisions.
- Entrepreneur
- Business Development Consultant
- Marketing Data Analyst
- Market Analysis Specialist
- Marketing Automation Specialist
Major in Entrepreneurship + Advertising
The Entrepreneurship and Advertising major provides the knowledge and tools necessary for the creation and management of new innovative companies, identifying market opportunities and developing creative solutions. It enables students to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
- Entrepreneur
- Business development consultant
- Advertising director
- Advertising creative
Major in Finance + Marketing Analytics
The Finance and Marketing Analytics major delves into the accounting and financial aspects of companies of various sizes and sectors. It also trains students to collect and analyze marketing data, design research studies, and make strategic marketing decisions.
- Financial Analyst
- Marketing Data Analyst
- Financial Consultant
- Marketing Automation Specialist
- Financial Controller
Major in Finance + Advertising
The Finance and Advertising major delves into accounting and financial aspects in companies of various sizes and sectors. At the same time, it trains the student to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
- Financial analyst
- Advertising director
- Financial consultant
- Media planner
Schedules
Campus Terrassa
Campus Barcelona 22@
Calendars
Campus Terrassa
Campus Barcelona 22@
Teaching Staff
Double Degree in Marketing and Business
Career opportunities
Double Degree in Business and Marketing
The Double Degree in Marketing and Business is designed to train highly skilled and versatile professionals capable of leading in a constantly evolving business world and adapting to the demands of the digital era. By combining theory and practice, this dual degree equips students with the necessary tools and skills to excel in the competitive fields of business and marketing.
Studying the Double Degree in Business and Marketing provides students with twice the career opportunities:
- General Manager
- Entrepreneur
- Financial Director
- Project Manager
- Financial analyst or consultant
- International Expansion Director
- Business Consultant
- Data Analyst
- Business analyst
- Marketing, HR, Communication and Sales Department Manager
- Business Intelligence Director
- Marketing Manager
- Digital Manager
- Advertising Manager
- Digital Analyst
- Socia Media Strategist
- Content Manager
- Advertising Creative
- Account Manager
- Marketing Business Intelligence Manager
- Market Analysis Specialist
- Marketing Automation Specialist
- Media Planning Manager
- Brand o Product Manager
- Marketing Data Analyst
Carla Arroyo
University Bachelor's Degree Student
"Studying at Euncet Business School is proving to be an incredible challenge and very rewarding. The way they combine theory and practice is really helping me to grow both professionally and personally."
Leo Borghini
University Bachelor's Degree Student
“My educational experience is being excellent, since the bachelor's degree combines theory and practice very well. As for the quality of the classes, I think it is very good thanks to the opportunity to apply the knowledge acquired in real projects, something that has made me develop professionally and personally.”
Why Study the Double Degree in Marketing and Business in Euncet?
DOUBLE DEGREE IN 5 YEARS
You will earn two official degrees: Bachelor’s in Business, Innovation, and Technology and Bachelor’s in Marketing, Innovation, and Technology, combining comprehensive business management training with strategic specialization in marketing. This dual degree significantly expands your opportunities in key sectors and positions you as a highly competitive professional in the job market.
SPECIALIZATIONS TAILORED TO YOUR PROFILE
Customize your academic path with the mention system offered in each program. You can choose from various specializations to develop a unique profile tailored to your interests and the current demands of the professional environment.
PRACTICAL AND PROFESSIONAL TRAINING
You will receive a solid academic foundation with a dynamic and experiential approach. You will take part in seminars, masterclasses, workshops, business simulators, and tutoring sessions that will prepare you to tackle real-world challenges.
INTERNATIONAL PROJECTION
You will be able to undertake academic stays at foreign universities thanks to Erasmus programmes and bilateral agreements, broadening your global perspective and your professional opportunities.
INTEGRAL VISION AND INNOVATION
You will be trained as a multidisciplinary professional, with a global vision of the company and a special focus on marketing, innovation and technology, adapting to the needs of a highly dynamic business environment due to the digital revolution.
NETWORKING AND EMPLOYABILITY
You will connect with a real business environment thanks to events such as Talent Day. In addition, you will be able to do internships in national and international companies to boost your professional career.
Bachelor's Degrees practical information
Other University Degrees from Euncet
Frequently Asked Questions
Double Degree in Marketing and Business: Innovation and Technology
To enroll in the double degree in marketing and business: innovation and technology, you must meet the general university admission requirements, such as passing the university entrance exam or holding a higher vocational training qualification. Additionally, an interest in digital marketing strategies, business marketing, and product or service management is recommended.
The program includes internships in well-known companies, specifically in marketing and sales departments, where students work on real projects such as:
- Designing and managing social media campaigns.
- Implementing content marketing strategies.
- Optimizing points of sale and analyzing target audiences.
These internships ensure hands-on training aligned with the business world and the latest marketing trends.
The degree classes are taught in Spanish, Catalan, and English, depending on the subject and specialization. This multilingual approach enhances students' language skills and prepares them for an international professional environment.
The double degree in marketing and business stands out for its practical approach to product and service promotion and distribution, the design of effective points of sale, and the integration of technological innovation in companies and marketing departments today. Additionally, it offers training focused on digital marketing and business transformation.
Xevi Vidal
Bachelor’s Degrees Advisor
