935 476 066
680 582 321Double Bachelor's Degree in Business, Innovation and Technology + Marketing, Innovation and Technology
Details of the Double Bachelor's Degree in Business and Marketing Program
Start: September 2025
Duration: 5 years
Modality On-Site: 9:30 a.m. to 1:30 p.m.
Campus: Terrassa and Barcelona 22@
Language: Catalan, Spanish, English
Credits: 336 ECTS
Bachelor's Degree in Business, Innovation and Technology
Bachelor's Degree in Marketing, Innovation and Technology
In an ever-changing business world, the digital revolution and new technologies have radically transformed the way we live and work. Faced with this challenge, the labor market is looking for versatile professionals capable of adapting to a global, dynamic and competitive environment marked by technological disruptions.
The Double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is the perfect combination for students to acquire an international, transversal and unique perspective that will enable them to lead in the administration and management of companies using the potential of innovation and technology.
Marketing is no longer just an addition to the strategic plan, but a fundamental pillar for the success of any product or service. The degree in Marketing, Innovation and Technology trains students for crucial roles in digital marketing, from Product Manager to Director of Digital Communication.
At the same time, the degree in Business, Innovation and Technology merges business management with technology, offering students a managerial approach and the ability to make strategic decisions in a world driven by technological innovation.
The convergence between marketing and business with technology is fundamental in the era of data and artificial intelligence. Euncet Business School students acquire new knowledge and skills that enable them to anticipate opportunities and manage projects in complex and changing business environments, whether in public or private administration.
In addition, our educational approach fosters international experience, preparing tomorrow's leaders to operate in a global context. The double degree in Marketing, Business, Innovation and Technology offers students the opportunity to develop effective marketing strategies at an international level and equips them with the skills necessary for strategic leadership and management of organizations.
Double Bachelor's Degree in Business, Innovation and Technology + Marketing, Innovation and Technology
ACADEMIC DATA
Double Bachelor's Degree in Business and Marketing ACADEMIC DATA
Double Bachelor's Degree in Business and Marketing PROGRAM
STUDY PLAN
Majors
Bachelor's Thesis
TEACHING TEAM
Graduate in Business, Innovation and Technology by the Universitat Politècnica de Catalunya (UPC)
Graduate in Marketing, Innovation and Technology by the Universitat Politècnica de Catalunya (UPC)
Knowledge branch:
Social and Legal Sciences
New entry spots:
Campus Terrassa
35 places
Campus Barcelona 22@
35 places
Pre-registration codes Double bachelor's degree:
Campus Terrassa
31130
Campus Barcelona 22@
31129
Cut-off mark 1 course PAU/CFGS 2021:
5,000
Credit unit fee:
120 € (On-site)
First academic year fee:
7.200 € (On-site)
PROGRAM
The curriculum of the Double Degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is designed to provide students with a solid foundation in two key areas such as Business Administration and Management (MBA) and Marketing, while integrating the key concepts of innovation and technology. This curriculum is comprised of a wide variety of subjects that allow students to acquire knowledge and skills crucial to today's business world.
Students will be trained in business fundamentals with which they will establish the foundations of business administration, including accounting, finance, human resources and business strategy; strategic marketing (which will allow them to learn how to develop effective strategies to meet customer needs and compete in the market), marketing plan with different promotion strategies, inbound marketing, email marketing, etc.
This curriculum is also designed to train highly skilled and versatile professionals, capable of leading in a constantly evolving business world and adapting to the demands of the digital era. With the combination of theory and practice, this dual degree will provide the tools and skills necessary to excel in the competitive world of business and marketing.
Distribution of credits
The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.
Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and with double employability.
Distribution of credits:
| Subject type | ECTS |
| Compulsory (FO) | 312 |
| Bachelor's Thesis (TFG) | 24 |
| Total | 336 |
VALIDATIONS OF CFGS CREDITS
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
| FIRST SEMESTER | |
| Courses | Type |
| Data Analysis and Visualization | FB |
| Data Management | FB |
| Leadership and Team Development | FB |
| Impact of the Economic Environment and Legal Framework on the Company | FB |
| Digital Communication Tools | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Financial Accounting | FB |
| Introduction to Finance | FB |
| Business Law | FB |
| Economic Analysis applied to Business | FB |
| Business Strategy and Management | FB |
| Consumer Behavior | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Analytical Accounting and Management Control | FB |
| Financial Statement Analysis | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Markets and Financial Instruments I | FB |
| Treasury Management | FB |
| Corporate Finance | FB |
| Fundamentals of Marketing Data Analytics | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Analytical Accounting and Management Control | FB |
| Financial Statement Analysis | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Markets and Financial Instruments I | FB |
| Treasury Management | FB |
| Corporate Finance | FB |
| Fundamentals of Marketing Data Analytics | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Entrepreneurship Project I | FB |
| Innovative Business Models | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Entrepreneurship Project II | FB |
| Agile Methodologies for Entrepreneurship | FB |
| Types of Innovation and Entrepreneurship | FB |
| Fundamentals of Marketing Data Analytics | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Entrepreneurship Project I | FB |
| Innovative Business Models | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Entrepreneurship Project II | FB |
| Agile Methodologies for Entrepreneurship | FB |
| Types of Innovation and Entrepreneurship | FB |
| Fundamentals of Marketing Data Analytics | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| People Management | FB |
| Digital Marketing and Communication | FB |
| Business Taxation | FB |
| Market Research | FB |
| Data Warehousing and Modelling | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sales and Commercial Management | FB |
| Supply Chain & Operations Management | FB |
| Programming Applied to Data Analysis | FB |
| Data Mining | FB |
| Temporal Data Analysis | FB |
| Fundamentals of Marketing Data Analytics | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| International Finance | FB |
| Markets and Financial Instruments II | FB |
| Financial Planning and Management | FB |
| Technology and Innovation in Finance | FB |
| Company Valuation | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| TFG | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| International Finance | FB |
| Markets and Financial Instruments II | FB |
| Financial Planning and Management | FB |
| Technology and Innovation in Finance | FB |
| Company Valuation | FB |
| Data Collection and Processing in Marketing | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Financing, Taxation and Grants for Entrepreneurship | FB |
| Business Opportunities with AI | FB |
| Scalability and Internationalisation | FB |
| Startups and Technology-Based Companies | FB |
| Entrepreneurship and Innovation Ecosystems | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| COURSES | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Financing, Taxation and Grants for Entrepreneurship | FB |
| Business Opportunities with AI | FB |
| Scalability and Internationalisation | FB |
| Startups and Technology-Based Companies | FB |
| Entrepreneurship and Innovation Ecosystems | FB |
| Data Collection and Processing in Marketing | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Artificial Intelligence | FB |
| Predictive Analytics | FB |
| Visualisation and Reporting | FB |
| Business Scenario Simulation | FB |
| Business Analytics Projects | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Strategic Marketing | FB |
| Innovation and Development of Products and Services | FB |
| E-Commerce and Omnichannel Management | FB |
| Customer Management and Loyalty Strategies | FB |
| Annual Business TFG | FB |
Finance + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Technological Trends in Advertising | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Digital and Audiovisual Production | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Finance + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Predictive Analytics and Data Mining | FB |
| Digital Marketing Metrics and Analytics | FB |
| Marketing Mix Metrics and Analysis | FB |
| Artificial Intelligence Applied to Marketing | FB |
| Marketing Visualisation and Reporting | FB |
| Marketing Analytics Projects | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Analytical Models in Marketing | FB |
| Customer Metrics and Analysis | FB |
| Market Trend Analysis and Metrics | FB |
| TFG Annual Marketing | FB |
Entrepreneurship + Advertising
| FIRST SEMESTER | |
| Courses | Tipo |
| Technological Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Entrepreneurship + Marketing Analytics
| FIRST SEMESTER | |
| Courses | Type |
| Predictive Analytics and Data Mining | FB |
| Digital Marketing Metrics and Analytics | FB |
| Marketing Mix Metrics and Analysis | FB |
| Artificial Intelligence Applied to Marketing | FB |
| Marketing Visualisation and Reporting | FB |
| Marketing Analytics Projects | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Analytical Models in Marketing | FB |
| Customer Metrics and Analysis | FB |
| Market Trend Analysis and Metrics | FB |
| Annual Marketing TFG | FB |
Business Analytics + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Technological Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| Advertising Agencies | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Networks | FB |
| Annual Marketing TFG | FB |
Majors of the Double Bachelor's Degree in Business and Marketing
The Double Bachelor's Degree in Business and Marketing: Innovation and Technology is distinguished by its unique specialisation system, which allows students to customise their academic experience by selecting one major from the Bachelor's Degree in Business, Innovation and Technology and another from the Bachelor's Degree in Marketing, Innovation and Technology. In this way, students can tailor their education to their interests and career goals, having a competitive edge in a constantly evolving job market.
- Major in Business Analytics + Advertising: the objective of the major in Business Analytics and Advertising is to provide students with a strategic vision of the business to enable them to make decisions through a preliminary study of the competition and the market. It also seeks to train students to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
- Major in Entrepreneurship + Marketing Analytics: the major in Entrepreneurship and Marketing Analytics provides the knowledge and tools necessary for the creation and management of new innovative companies, identifying market opportunities and developing creative solutions. It also trains students to collect and analyse marketing data, design research studies and make strategic marketing decisions.
- Major in Entrepreneurship + Advertising: the major in Entrepreneurship and Advertising provides the knowledge and tools necessary for the creation and management of new innovative companies, identifying market opportunities and developing creative solutions. It enables the student to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
- Major in Finance + Marketing Analytics: the Finance and Marketing Analytics major delves into accounting and financial aspects of companies of various sizes and sectors. It also enables students to collect and analyse marketing data, design research studies and make strategic marketing decisions.
- Major in Finance + Advertising: The Finance and Advertising major delves into accounting and financial aspects in companies of various sizes and sectors. At the same time, it trains students to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
CALENDARS
Academic Year 2024-25
SCHEDULE
Degree in Business + Marketing, Innovation and Technology
Campus Terrassa
First Semester
Schedules and Exams - Classroom
Second Semester
Schedules and Exams - Classroom
Campus Barcelona 22@
First Semester
Schedules and Exams - Classroom
Second Semester
DFP REGULATIONS FOR DOUBLE BACHELOR'S DEGREE IN BUSINESS, INNOVATION AND TECHNOLOGY + MARKETING, INNOVATION AND TECHNOLOGY
Bachelor's Thesis (TFG) will be evaluated based on the information obtained by the professor during the mentoring and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Committee will appoint a Tribunal that will be formed by three people: the president, the secretary and the member.
The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects: the correlation between the proposal and the result, the consolidation of knowledge, the multidisciplinary integration, the contribution of new knowledge, the quality of the report and the quality of the oral and audiovisual presentation.
As this is a double degree, the student must do one project for the Marketing degree and another for the Business degree.
MANAGEMENT
LECTURERS
Career opportunities for the Double Degree in Business and Marketing, Innovation and Technology
Studying a double degree in Business, Innovation and Technology and Marketing, Innovation and Technology provides students with twice as many job opportunities:
Degree in Business, Innovation and Technology:
- General Manager
- Entrepreneur
- Financial Director
- Project Manager
- Financial analyst or consultant
- International Expansion Director
- Business Consultant
- Data Analyst
- Business analyst
- Marketing, HR, Communication and Sales Department Manager
- Business Intelligence Director
Degree in Marketing, Innovation and Technology:
- Marketing Manager
- Digital Manager
- Advertising Manager
- Digital Analyst
- Socia Media Strategist
- Content Manager
- Advertising Creative
- Account Manager
- Marketing Business Intelligence Manager
- Market Analysis Specialist
- Marketing Automation Specialist
- Media Planning Manager
- Brand o Product Manager
- Marketing Data Analyst
Why study the double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology?
- We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing, innovation and technology to help companies adapt to a highly dynamic environment due to the digital revolution.
- We offer you a solid academic training, with a practical and professional orientation.
- We train experts with a high demand in the labor market and with a highly competitive curriculum thanks to the double degree in these two areas.
- We work in the development of multidisciplinary profiles and resolute, motivated and agile decision makers, important requirements in the digital environment and essential in the professional fields of Marketing and Business.
- You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
- It offers multiple career options in the Marketing area: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager...
- The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
- By understanding how innovation and technology impact organizations, you will be prepared to lead and adapt to change in any business or marketing agency.
- Obtain the double degree in only 5 years and specialize your profile thanks to the different mentions offered by each course.
Bachelor's Degrees practical information
Leo Borghini
University Bachelor's Degree Student
“My educational experience is being excellent, since the bachelor's degree combines theory and practice very well. As for the quality of the classes, I think it is very good thanks to the opportunity to apply the knowledge acquired in real projects, something that has made me develop professionally and personally.”
Carla Arroyo
University Bachelor's Degree Student
"Studying at Euncet Business School is proving to be an incredible challenge and very rewarding. The way they combine theory and practice is really helping me to grow both professionally and personally."
Xevi Vidal
Bachelor’s Degrees Advisor
