Double Bachelor’s Degree in Marketing and Sports Management in Barcelona

Details of the Double Bachelor’s Degree in Marketing and Sports

Start: September 2025

Duration: 5 years

Modality On-Site: 9 a.m. to 2 p.m.

Campus: Barcelona Can Dragó

Language: Catalan, Spanish, English

Credits: 342 ECTS

The Double Bachelor’s Degree in Marketing and Sport integrates two key disciplines to offer students a global and strategic perspective of marketing and the sports sector. The student will be able to design advertising content adapted to digital environments, carry out market research, and apply advanced data analysis techniques, all responding to the current needs and trends of the sports sector. 

This interdisciplinary training prepares future professionals with an entrepreneurial spirit to lead innovative projects, identifying their strengths and weaknesses, and facing the challenges of an increasingly digitized and competitive market. Designed to anticipate and respond to the demands of today's business environment, the program provides students with the tools to take advantage of emerging opportunities and excel in the dynamic world of marketing and sports.

Double Bachelor’s Degree in Marketing and Sport from the Universitat Politècnica de Catalunya (UPC)

Branch of knowledge:

Physical Activity and Sports Science

New Places:

35 places

PAU/CFGS cut-off mark:

5,000

First course credit price:

120 €

First course price:

7.200 €

Double Bachelor's Degree Program in Marketing and Sports

The curriculum of this double degree is the union between the University Degree in Marketing, Innovation and Technology and the University Degree in Management and Digitalization in Sport. In just five years, you will be able to obtain two university degrees where you will acquire a global and strategic perspective in the field of sports and marketing. 

This innovative program is designed to equip you with the tools and competencies needed to meet the challenges of today's environment, solve complex problems, and seize opportunities in both fields. You will learn how to create advertising content, conduct in-depth market research and apply advanced data analysis techniques, all enhanced by a system of personalised specialisation itineraries.

Students must choose a mention from the Bachelor's Degree in Marketing: Advertising or Marketing Analytics, and a mention from the Bachelor's Degree in Sports Management: Management of Sports Organisations or Analysis and Processing of Sports Data

Below, you will find the type of subjects and the distribution of credits:

  • Basic Training Subjects (FB): They belong to the block of subjects shared with the Degree in Marketing, Innovation and Technology and the Degree in Business, Innovation and Technology. In this block we establish the solid foundation of fundamentals learning. In addition, the curriculum includes compulsory subjects specific to each degree, which deepen the knowledge of each discipline. These subjects, together with the specialisation subjects, allow students to personalise their training and acquire advanced skills adapted to their interests and professional objectives.
  • Final Degree Project (TFG): Students must complete a Final Degree Project for each degree. During the second semester of the fourth year, they will complete the TFG of the Bachelor's Degree in Management and Digitalization in Sport, ending this degree. Subsequently, in the second semester of the fifth year, they will develop the TFG of the Degree in Marketing, Innovation and Technology, consolidating their comprehensive training in both disciplines.
  • External internships: The curricular internships are part of the curriculum of the Double Bachelor’s Degree in Marketing and Sport and are carried out during the second semester of the fourth year. This period of practical training includes evaluation and final grade, with the accompaniment of two tutors: an academic tutor appointed by the center and a tutor in the company where the internship takes place.

Table of validations for the Double Degree in Marketing and Sport

If you have completed a Higher Level Training Cycle (CFGS), you will be able to access the university degree as long as you have obtained the title of higher technician.

Check if you can validate the credits of your CFGS for university credits in the Double Degree in Marketing and Sport.

CFGS Credit Validation Table (Pending)
 

First Year

FIRST SEMESTER 
CoursesType
Mathematical Tools for Business ManagementFB
Digital Productivity ToolsFB
Fundamentals of Business ManagementFB
Impact of the Social, Cultural and Political Environment on BusinessFB
Self-knowledge and Professional DevelopmentFB
SECOND SEMESTER 
CoursesType
Fundamentals of DataFB
Customer-Centric MarketingFB
Innovation and Business Sustainability FB
Impact of Technologies on BusinessFB
Oral and Written CommunicationFB

Second year

FIRST SEMESTER 
CoursesType
Data Analysis and VisualizationFB
Data Management FB
Leadership and Team DevelopmentFB
Impact of the Economic Environment and Legal Framework on the Company FB
Digital Communication ToolsFB
SECOND SEMESTER 
CoursesType
Sport and Fitness Ecosystem FB
Sports TrainingFB
KinesiologyFB
The Impact of Sport on Tourism and Leisure FB
Finance in Sport FB
Consumer BehaivorFB
FIRST SEMESTER 
CoursesType
Sports Facilities and EquipmentFB
Sports Law FB
Physical Activity and Training for Specific Groups FB
Management of Sports Organisations, Sports Facilities and Fitness Centres FB
Organization and Management of Sporting EventsFB
Pricing Strategy

FB

SECOND SEMESTER 
CoursesType
Technologies Applied to Sport and FitnessFB
Innovation in Sports Activities and EquipmentFB
Sports MarketingFB
Design and Organization of Sports Activities FB
Management of Work Teams in Sports EnvironmentsFB
Fundamentals of Marketing Data Analytics FB
FIRST SEMESTER 
CoursesType
Sports Facilities and EquipmentFB
Sports Law FB
Physical Activity and Training for Specific Groups FB
Management of Sports Organisations, Sports Facilities and Fitness Centres FB
Organization and Management of Sporting EventsFB
Pricing Strategy

FB

SECOND SEMESTER 
CoursesType
Technologies Applied to Sport and FitnessFB
Innovation in Sports Activities and EquipmentFB
Sports MarketingFB
Design and Organization of Sports Activities FB
Management of Work Teams in Sports EnvironmentsFB
Fundamentals of Marketing Data Analytics FB
FIRST SEMESTER 
CoursesType
Sports Facilities and EquipmentFB
Sports Law FB
Physical Activity and Training for Specific Groups FB
Sports Data Acquisition and StorageFB
Programming Applied to Sports Data AnalysisFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Technologies Applied to Sport and FitnessFB
Innovation in Sports Activities and EquipmentFB
Sports Public Data Capture and AnalysisFB
Sports Data MiningFB
Fitness Data Capture and AnalysisFB
Strategic MarketingFB
FIRST SEMESTER 
CoursesType
Security and Sports ProtocolFB
Technological Trends in the Sports FieldFB
Sports Communication FB
Sports SponsorshipFB
Analysis and Valuation of Sports Investment ProjectsFB
Strategic Advertising Planning

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Strategic MarketingFB
Customer Management and Loyalty StrategiesFB
External Academic InternshipsPE
TFG Annual SportTFG
SECOND SEMESTER 
CoursesType
Security and Sports ProtocolFB
Technological Trends in the Sports FieldFB
Sports Communication FB
Sports SponsorshipFB
Analysis and Valuation of Sports Investment ProjectsFB
Data Collection and Processing in Marketing

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Strategic MarketingFB
Customer Management and Loyalty StrategiesFB
External Academic InternshipsPE
TFG Annual SportTFG
SECOND SEMESTER 
CoursesType
Predictive AnalyticsFB
AI Applied to Sports Data AnalysisFB
Capture and Analysis of Performance Data in Sports CompetitionsFB
Sports Visualization and ReportingFB
Sports Analytics ProjectsFB
Communication and Advertising

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Fundamentals of Data Analytics in MarketingFB
Customer Management and Loyalty StrategiesFB
External Academic InternshipsPE
TFG Annual SportTFG
FIRST SEMESTER 
CoursesType
Technology Trends in AdvertisingFB
Digital and Audiovisual ProductionFB
Advertising AgenciesFB
Creativity and Advertising ProjectsFB
Advertising Metrics and AnalyticsFB
AI Applied to Advertising

FB

SECOND SEMESTER 
CoursesType
E-Commerce and Omnichannel ManagementFB
Advertising CampaignsFB
Media and Communication PlatformsFB
Advertising and Social MediaFB
TFG Annual MarketingTFG
FIRST SEMESTER 
CoursesType
Predictive Analytics and Data MiningFB
Analytical Models in MarketingFB
Customer Metrics & AnalyticsFB
Market Trend Metrics and AnalysisFB
Digital Marketing Metrics and AnalysisFB
Marketing Mix Metrics and Analysis

FB

SECOND SEMESTER 
CoursesType
E-Commerce and Omnichannel ManagementFB
Artificial Intelligence Applied to MarketingFB
Marketing Visualization and ReportingFB
Marketing Analytics ProjectsFB
TFG Annual MarketingTFG
FIRST SEMESTER 
CoursesType
Pricing StrategiesFB
Strategic Advertising PlanningFB
Technology Trends in AdvertisingFB
Digital and Audiovisual ProductionFB
Advertising AgenciesFB
Creativity and Advertising Projects

FB

SECOND SEMESTER 
CoursesType
E-Commerce and Omnichannel ManagementFB
Advertising CampaignsFB
Media and Communication PlatformsFB
Advertising and Social MediaFB
TFG Annual MarketingTFG

The specialisation in Management of Sports Events, Organisations and Facilities offers a strategic vision for managing and administering sports facilities, events and sports brands. In addition, thanks to the mention in Advertising, you will be able to design and execute creative advertising campaigns, adapted to various media, connecting with the target audience and responding to the demands of an increasingly digitized and competitive sports sector.

  • Director of Sports Facilities 
  • Digital Manager
  • Sports Marketing Manager
  • Director of Advertising
  • Sports Events Coordinator
  • Content Manager

With the mention in Management of Events, Organizations and Sports Facilities, the student will acquire the skills to successfully manage and administer all types of sports facilities. In addition, the major in Marketing Analytics will allow students to collect and analyze marketing data, design the research process of any organization and make marketing decisions encouraged by a previous analysis. 

  • Director de instalaciones deportivas 
  • Director of Sports Facilities 
  • Digital Analyst
  • Market Analysis Specialist
  • Marketing Automation Specialist
  • Sports Events Coordinator 

The specialization in Advertising will allow you to create a marketing plan based on strategic advertising campaigns and attractive content adapted to different platforms. With the mention in Analysis and Processing of Sports Data, the student will be able to collect, process and visualize sports data, and will learn to use advanced applications to generate reports and obtain key information that drives decision-making in the sports sector and the marketing field.

  • Sports Data Analyst
  • Predictive Analytics Technician
  • Social Media Strategist
  • Advertising creative
  • Sports Technical Analyst 
  • Senior Sports Technician

Regulations of the TFG of the Double Bachelor’s Degree in Marketing and Sport

The Bachelor’s Thesis (TFG) may contemplate different modalities, both experimental and academic in all its aspects, according to the different aspects related to the degree.

The content of the TFG will correspond to one of the following typologies:

  • Experimental or applied work related to the contents of the degree, which may be carried out in organisations or companies. In any case, the institution's interest in collaborating in the TFG must be accredited.
  • Bibliographic review and research work focused on different fields related to the studies and related to lines of research developed by Euncet.
  • Applied and transversal work, of a multidisciplinary and professional nature that will be developed on an existing or newly created institution.
  • Other works not adjusted to the previous modalities whose execution the TFG Committee considers relevant.
     

Download the Regulations of the TFG of the Double Bachelor’s Degree in Marketing + Sport

MANAGEMENT

Director of the University Center
Director of the Degree in Management and Digitalisation in Sport
Director of the Degree in Marketing, Innovation and Technology
Coordinator of the Double Degree in Marketing and Sport
Academic tutor of the Double Degree in Marketing and Sport
Academic Manager of the Double Degree in Marketing and Sport

Career opportunities for the Double Bachelor's Degree in Marketing and Sport

The Double Degree in Marketing, Innovation and Technology and Sports Management and Digitalisation at Euncet Business School provides students with twice as many career opportunities thanks to the solid training in marketing strategies in the sports sector. This multidisciplinary approach, together with specialization pathways, prepares graduates to excel in competitive and innovative environments. 


Among the professional opportunities of the Double University Degree in Marketing and Sport are:
 

Bachelor's Degree in Marketing, Innovation and Technology:

  • Marketing Director
  • Digital Manager
  • Director of Advertising
  • Media Strategist Partner
  • Content Manager
  • Advertising creative
  • Market Research Specialist
  • Marketing Automation Specialist
  • Director of Media Planning
  • Brand or Product Manager
  • Marketing Data Analyst
     

Bachelor's Degree in Sports Management and Digitalisation:

  • Director of sports facilities and fitness centers.
  • Coordinator of sports events.
  • Head of sports marketing.
  • Sports Data Analyst.
  • Technician in predictive analysis for sport.
  • Sports analytics consultant for sports teams and organizations.
  • Sports technical analyst for competition teams.

     

Why study the Double Degree in Marketing and Sport at Euncet?

  • 2 degrees in 5 years: You will obtain two official degrees, Bachelor's Degree in Marketing, Innovation and Technology and Bachelor's Degree in Management and Digitalisation in Sport, combining comprehensive training in sports management with a strategic specialisation in marketing. 
  • Access to the Euncet Network: Be part of our extensive network of contacts to be in contact with professionals and experts in the area of studies, as well as to establish valuable relationships that can be useful in your professional career. 
  • Specialisations: Customize your professional career with Euncet Business School's specialization system. You will be able to choose a mention from each university degree to develop a unique profile adjusted to current demands. 
  • International mobility: Participate in Erasmus programmes  and spend time at one of the more than 35 international partner universities. Live an enriching experience getting to know new cultures and broadening your global vision.
  • Practical training: Learn with a methodology based on real practice, which includes seminars, business simulators, analysis of specific company situations and personalized tutorials. A dynamic experience that prepares you for the challenges of the job market.
  • Small groups: Enjoy closer, more personalized learning with classes designed to encourage interaction and individual development.

     
Xevi Vidal

Xevi Vidal

Bachelor’s Degrees Advisor

If you have any questions or queries, I will be happy to help you.
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