Submitted by marketersgroup on
Descripción

Subject

  • Strategic Management and Digital Transformation 

Euncet research line 

  • Business, economy and society 

Studies

  • PhD, ESADE.
  • MBA, ESADE.
  • Master's Degree in Strategic Marketing, UPF.
  • Senior Industrial Engineer from the UPC. 

Academic and professional experience 

  • General Management and Innovation at EAE Business School
  • Founder and CEO of Elsebits, a strategic-technological consultancy specialised in digital competition environments and entrepreneurship.
  • Head of digital strategy at ACCIÓ.
  • Mentor of startups.
  • Member of several boards of directors of technology companies. 

Most relevant publications 

  • Most relevant publications
  • Sansó, M. (2015). The Value Trail: How to Effectively Understand, Deploy and Monitor Succesful Business Models, Routledge (Taylor&Francis Group), ISBN 978-1-47-245256-6 (Hardback), 978-1-4724- 5258-0 (eBook)  
  • Sansó, M. (2018). Tesla: the challenge of disrupting. EAE Business Case Center  
  • Sansó, M. (2018). Nokia: missing disruption. EAE Business Case Center
  • Sansó, M. (2017). Futbol Club Barcelona Vs Real Madrid: Global competition and strategic fronts of the football industry. Presented at the 52º Asamblea Anual Cladea  
  • Sansó, M. (2015). Shaping competition: a cross-industry approach to successful business models. Presented at the 31st International Business Research Conference. Toronto, Canada.  
  • Sansó, M. (2015). The Hotel Sector in Spain: macro figures and evolution 2008-2015. Ostelea Tourism and Hospitality-Strategic Research Center  
  • Sansó, M. (2013). Mobile on Creative Industries Mapping: an approach on the impact of digital-based technologies on traditional business models in Catalonia. Available at: http://bit.ly/H3zskr Government of Catalonia, Corporate Development& Strategy Area.
  • Sansó, M. (2012). Mobile on Mobility Mapping: business challenges and key players in Catalonia. Available at: http://bit.ly/H3zskr Government of Catalonia, Corporate Development & Strategy Area. 
Foto
Marc-Sansó
Inactividad