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Global Executive MBA Details
Start: 17/10/2025 (on-site) | 17/10/2025 (online)
Duration: Up to 9 months
Modality Online: At your own pace
Modality On-Site: Fridays from 4 to 8 p.m. and alternate Saturdays from 9.30 a.m. to 1.30 p.m.
The Global Executive Master in Business Administration (GEMBA) at Euncet Business School is a comprehensive and complete programme that will enable you to manage businesses and lead with agility and efficiency in an increasingly digitalised environment, understanding the impact of technology in executive leadership.
Additionally, it will allow you to develop the skills, competencies, knowledge, and attitudes necessary for strategic and executive business management, using new methodologies and practices that minimise risk, accelerate decision-making, streamline processes, and deliver better results.
Master's Degree in Global Business Administration from Universitat Politècnica de Catalunya (UPC)
Global Executive Master's Degree in Business Administration by Euncet Business School
Academic Information
Master's Degree in Business Administration from Universitat Politècnica de Catalunya
Starting Date:
On-site: 17/10/2025
Online: 17/10/2025
Duration:
Up to 9 months
Deadline to finish:
20/06/2026
Language:
Spanish
Modality:
100 % online or on-site
Credits:
60 (184 hours)
Fee:
6.000€ (Online Modality) | Special price for reservations before June 2025: 3.660 €
9.900€ (On-Site Modality)
Methodology of the Global Executive MBA
The learning process at Euncet Business School combines a range of methodologies that enable participants to acquire the professional competencies required for an executive programme in a practical and innovative way.
The Global Executive Master in Business Administration (GEMBA) is structured to ensure that students gain knowledge across different subjects, apply it in practice, and develop a proactive attitude and critical thinking towards their learning.
ON-SITE METHODOLOGY
- Interactive Classes: Lectures are conducted with constant interaction between students and faculty, allowing open discussion and debate, supported by real business case studies and simulations for decision-making.
- Case Studies: Resolution of business scenarios to experience the practical application of theoretical content.
- Project-Based Learning: Group assignments where students develop and present projects, solving real-world challenges.
ONLINE METHODOLOGY
- Learning Resources: Access to main study materials, along with additional information sources. A recommended timeline is provided to help students keep up with assessments.
- Micro-learning: Audiovisual materials that introduce, complement, or expand key concepts in a simple and practical manner.
- Forum: A consultation space where students can ask lecturers questions about unclear concepts.
- Masterclasses: Live-streamed sessions led by industry experts, providing deeper insights into specific business areas, linking theoretical knowledge with practical applications.
Executive MBA Modalities
At Euncet Business School, we understand that each student has different learning needs. For this reason, the Global Executive MBA is offered in two study modes, combining flexibility and academic excellence.
Both modes are designed to provide high-quality education, positioning you as a business management leader, fully prepared to face the challenges of a globalised world. Choose the option that best suits your lifestyle and take the next step in your professional career.
On-Site Modality
The on-campus mode allows students to attend classes in person in Barcelona, at the Terrassa Campus.
The programme is designed to tackle challenges through group methodologies and learning by doing. Real-life case studies and practical exercises will help students gain the most from this experience.
- Methodology: Real business cases, group exercises, and learning-by-doing strategies.
Virtual Modality
The online mode of the Global Executive MBA at Euncet Business School allows students to study remotely, gaining the knowledge and skills required to become a business leader.
The programme provides all essential knowledge and tools through real-world case studies, podcasts, and videos, which complement learning.
- Self-paced learning: Access to content to reinforce knowledge.
Study Plan
Program of the Global Executive Master in Business Administration
The Global Executive MBA at Euncet Business School offers practical and advanced content closely connected to real-world business scenarios, fostering critical and independent thinking, as well as providing a global and international perspective.
Through this Master’s, students will obtain the qualification required to advance their professional careers in business management. Additionally, they will be equipped to lead any functional area within a company and develop the necessary skills from a global and distinctive perspective, making them one of the most recognised and sought-after profiles worldwide by organisations.
MBA Subjects
The study plan consists of six subjects: business strategy and development, leadership and change management, marketing and value creation, innovation, entrepreneurship, and technologies applied to business. This structure provides a comprehensive and up-to-date perspective on the functional areas of businesses and the key factors transforming leadership approaches.
Strategy and business development
Objectives and competencies
- Understand the importance of business strategy and business models in highly changing, uncertain and complex environments.
- Obtain an analytical view of the business environment to identify opportunities and threats that may impact the company.
- Understand how to perform an internal analysis of the company's resources and capabilities (strengths and weaknesses) in order to define the best strategy and business models.
- To learn how to use tools and conceptual frameworks for the analysis of the different strategic options and the selection and formulation of the most appropriate strategies and business models to ensure the sustainability and competitiveness of the company.
- Understand the fundamental role of business models and finance in the creation, delivery and capture of value for the company.
- Understand the importance and impact of strategic operations management on the company's competitiveness.
- Evaluate and apply financial tools and techniques to evaluate strategic investments and make sound decisions that support business strategy.
Contents
- Fundamentals of business strategy.
- Strategy definition.
- Business model design.
- Financial analysis.
Leadership and Change Management
Objectives and competencies
- Understand the importance of leadership in environments of high complexity and uncertainty, and how it influences organizational performance and success.
- Explore different leadership styles and theories, and evaluate their applicability in situations of uncertainty and change.
- Understand the importance of building people-centered organizations, where a culture of collaboration, empowerment and personal development is fostered, creating an environment where people can thrive and contribute fully to organizational goals.
- To deepen in methodologies and tools to maximize team productivity and build high performance teams.
- Know and correct the dysfunctions of our teams, identifying the key dimensions of high-performance teams.
- Become familiar with the challenges and opportunities associated with change management in organizations, and develop effective strategies to successfully manage and lead change.
- To foster the development of soft skills required to lead situations with a high level of uncertainty and to implement and manage change effectively.
- Reflect on the role of the leader as a change agent, promoting motivation, commitment and adaptability in teams and throughout the organization.
- Critically appraise current leadership and change management practices and approaches, and propose improvements and recommendations b
Contents
- Leadership and change management skills.
- Leadership and team management.
Marketing and value creation
Objectives and competencies
- To become familiar with the fundamentals and key concepts of marketing in the current context.
- To deepen the management of customer relationships and identify strategies to create value.
- Understand the importance of implementing an effective marketing plan.
- Know market research techniques and understand consumer behavior.
- Determine the main steps in the design of a customer-oriented marketing strategy: segmentation, target audience, differentiation and positioning.
- Understand the relevance of the marketing mix in the company.
- To understand the role of commercial management and its relationship with the marketing area.
- Develop communication, negotiation and sales management skills to achieve commercial objectives.
Contents
- Marketing analytics and strategic marketing.
- Marketing mix.
- Strategic sales management.
Innovation
Objectives and competencies
- Understand the importance of innovation in the business environment and its role in differentiation and adaptation to change.
- Deepen in the various innovation methodologies and be able to apply them effectively in problem solving and idea generation.
- Master design thinking techniques, including empathy, problem definition and the generation of creative solutions.
- Acquire knowledge in innovation management, including challenge identification, project portfolio management and collaboration with other external entities.
- Learn the skills necessary for efficient product management, including requirements gathering, data analysis, prioritization and roadmapping.
- Explore agile methodologies, such as Scrum and Kanban, and be able to apply them to innovation project management.
- Develop leadership skills to manage change processes and promote innovation within organizations.
- Acquire a comprehensive understanding of teamwork skills, effective communication and decision making in innovation environments.
Contents
- Fundamentals of innovation.
- From idea to project
Technologies Applied to Business
Objectives and Competencies
- Gain a comprehensive understanding of disruptive technologies and their impact on traditional businesses.
- Analyse how disruptive technologies interact to create innovative use cases and transform various business sectors.
- Study digital transformation in value chains, company value propositions, and product development.
- Explore the use of artificial intelligence tools in different business departments to enhance productivity.
- Examine ethical and practical considerations regarding the use of AI tools in business environments.
- Obtain an overview of key technological trends and their potential impact on businesses.
- Develop skills in information security and cybersecurity to protect corporate systems and networks.
- Utilise Business Intelligence and data analytics as critical tools for business decision-making.
- Learn to identify, integrate, and visualise data from different sources to create interactive reports.
- Explore the concept of Growth Hacking and develop skills to implement successful projects.
- Prepare to navigate digital transformation challenges, apply disruptive technologies, and protect corporate information.
Content
- Digital transformation in business
- Technological tools applied to business
- Information security
- Data analytics
Entrepreneurship
Objectives and competencies
- Understand the fundamentals of entrepreneurship and the characteristics of the current entrepreneurial ecosystem, including the figure of the entrepreneur and the necessary leadership skills.
- Explore the process of creating a startup, from idea generation to the growth phase, with emphasis on the design of business models and the development of minimum viable products (MVP).
- Analyze the investment ecosystem and gain knowledge on tools and strategies to access funding and understand the key metrics used to evaluate the progress and success of entrepreneurial projects.
- Learn about the platform economy and understand the role of digital platforms, their business models, the services they offer and the associated responsibilities.
- Explore social and ethical entrepreneurship, including topics such as business ethics, corporate social responsibility and social impact measurement.
- Develop skills to identify opportunities for entrepreneurship with a social and ethical approach, promoting the generation of a positive impact on society.
- Encourage reflection on values and integrity in business, promoting the integration of social responsibility in the entrepreneurial business model.
- Assess practical cases of social entrepreneurship and discuss ethical challenges in entrepreneurship, through debates and examples that promote ethical decision making in business.
Contents
- Startup ecosystem.
- Digital platforms and monetization.
Final Master Thesis
The objectives of the Final Master's Thesis are:
- Promote knowledge and managerial skills in strategy, finance, operations, supply chain, marketing, sales and people to make the best decisions from a cross-cutting vision that allows responding to customers and the technological transformation of the company.
- Know the agile development of business models to innovate the company or start a business in the digital context.
- Understand the impact of technologies in the business world and how to achieve sustainable and sustainable results.
- Develop and improve management skills with leadership and communication tools.
Contents
- Business case.
- Creation of a business model.
Teaching Team
Global Executive MBA
Career Opportunities
Global Executive MBA
The Global Executive MBA at Euncet Business School is designed for professionals in high-responsibility positions who are seeking to tackle new business challenges and lead organisations effectively and efficiently.
This programme integrates key aspects of business administration with a global and executive approach, equipping students to take on leadership roles in multinational companies and organisations.
Some of the possible career opportunities include:
- General Director: Prepare to successfully lead businesses in dynamic and changing environments. Gain a global and holistic perspective that will allow you to manage teams and projects strategically.
- Strategic Consultant: Develop analytical and strategic skills to advise organisations, make key decisions, and provide solutions in uncertain contexts.
- Entrepreneur: Apply the knowledge acquired to create and manage your own business. This programme provides a 360° view of business functions, with a focus on technological and market trends.
→ View Euncet Employability Data
Develop a business plan that will enable you to identify opportunities, and take on new business challenges, as well as define your business objectives and strategies, incorporating new technologies into your management approach.
Xenia Alegre
GEMBA Alumni
The GEMBA has been a transformative experience for me. I have acquired a global and practical vision of business management, which has allowed me to develop managerial skills and critical analytical capacity. The professors have transmitted to us the latest trends in each area and have prepared us to face new work challenges with strategic tools and skills to lead the teams that make up a company.
Marc Pidemont
Executive Education Student
"Thanks to Executive Education I have been able to expand my contact network by meeting colleagues with the same interests and entrepreneurial initiative as me. In addition, I have received personalised advice from professors with a real history in the business world."
Why study the Global Executive MBA at Euncet?
The business world is constantly evolving, and as a result, highly qualified professionals with a holistic vision of organisations are needed—capable of efficiently managing the various situations a company may face.
Train and acquire the knowledge and skills necessary to efficiently manage a business with the Global Executive Master in Business Administration at Euncet Business School.
The Global Executive MBA at Euncet Business School offers you:
360º VISION OF MANAGEMENT
Deepen your understanding of key management areas and discover how technology drives businesses and optimises business processes.
GUARANTEED PROFESSIONAL GROWTH
Develop leadership skills that enhance your career and position you as a strategic leader in any sector.
TRANSFORMATIONAL LEADERSHIP
Access the tools and knowledge required to become a change agent that businesses demand.
EXCLUSIVE NETWORKING
Experience an immersive learning environment that fosters collaboration and connects you with high-level professionals in a global setting.
ACADEMIC EXCELLENCE
Learn from renowned professors and industry experts linked to leading companies, who will provide innovative solutions to the latest business paradigms.
PRACTICAL METHODOLOGY
Combine theory with real-world cases, workshops, and networking sessions, preparing you for the challenges of the business world.
Other Executive Masters from Euncet
Frequently Asked Questions
Global Executive MBA
The Global Executive Master in Business Administration is designed for university graduates with professional experience who wish to expand their knowledge in management and the cross-functional application of technology in business processes.
It is also aimed at professionals from various fields who want to understand key management areas and the importance of technological tools for process optimisation.
Another target audience for this MBA includes executives who want to explore the opportunities offered by new technologies in the development of business models, allowing them to adapt to the challenges of the digital economy.
A Global Executive MBA is an advanced training programme designed for experienced professionals who seek to enhance their leadership skills and expand their knowledge in international markets.
This MBA combines business strategies, leadership, and global management, preparing you to face the challenges of a dynamic and competitive business environment.
Yes, the Global Executive MBA is specifically designed for working professionals.
It offers a flexible structure with hybrid learning, allowing you to combine studies with your professional commitments.
Additionally, digital tools are used to facilitate online learning and remote interaction.
The Global Executive MBA stands out for:
- A focus on global leadership and international strategies.
- Access to an international network of professional and business contacts.
- Practical methodologies, including real case studies and global business simulations.
- Modules tailored to the needs of experienced leaders, enabling them to apply knowledge directly to their professional field.
The Global Executive MBA equips you to analyse, understand, and engage in today’s highly competitive, evolving, complex, and digital business environment.
You will acquire a global vision of business, ensuring that decision-making is well-informed and aligned with new market scenarios.
- Management of multicultural teams.
- Global expansion strategies.
- International market analysis and decision-making in global environments.
- Case studies of leading international companies
This ensures that graduates are equipped to lead global projects and make strategic decisions in a competitive and ever-changing environment.
Georgina Navarro
Executive Education Advisor
