935 476 066
680 582 321Facebook and Instagram Ads Course
Facebook and Instagram Ads Course details
Start: June 2, 2025
Duration: 4 days
Modality On-Site: 4 sessions from 6 p.m. to 9 pm
Campus: Terrassa
Language: Spanish
Euncet Business School's Facebook and Instagram Ads Course is designed to equip professionals with the skills and knowledge necessary to create, manage and optimise advertising campaigns on these platforms. Through practical and up-to-date training, participants will learn how to use advanced tools such as Meta Business Suite, with an in-depth understanding of audience segmentation, creating engaging content, and effectively measuring campaign performance.
This program focuses on training students to improve their advertising campaigns and apply the most efficient strategies, with the aim of maximising return on investment and achieving established marketing goals. Upon completion of the course, participants will be prepared to face the challenges of digital marketing and make the most of the opportunities offered by Facebook and Instagram Ads.
Euncet Business School own title
Academic Information
Facebook and Instagram Ads Course
CAMPUS TERRASSA
Places: 30 places
Date: June 2, 4, 11, 16
Facebook and Instagram Ads Course Format
4 DAYS
Monday: June 2 and 16
Wednesday: June 4 and 1112 HOURS
The training, lasting 12 hours, will be held in person at the Terrassa Campus and via streaming.
6 HOURS PER WEEK
It is divided into 4 theoretical-practical sessions of 3 hours each, in the afternoons from 6 PM to 9 PM.
THEORETICAL-PRACTICAL TRAINING
The Facebook and Instagram Ads course focuses on the practical and strategic application of Meta Ads to create effective advertising campaigns on Facebook and Instagram.
Facebook and Instagram Ads Course Modules
Module 1: Introduction to Meta Ads
- What will we cover in the course?
- Introduction and history of Meta
- Structure of Meta Business Manager
Module 3: Creating and executing Meta Ads campaigns
You will learn what effective communication is and the importance it has to guarantee success. It focuses on how to construct and transmit clear and persuasive messages. In addition, techniques will be addressed to improve active listening and facilitate mutual understanding.
Module 4: Campaigns according to user funnel stage
- Meta Business Manager tools for campaign creation
- Campaign setup
- Ad group setup
- Ad setup
- Advantage +
Module 5: Campaign measurement and analysis
- Conversion pixel
- Results analysis and key KPIs
- Optimization strategies in Meta Ads
Final module: Recommendations
- Creatives
- Troubleshooting: rejected ads, opening tickets in Meta, bug page
- Change history
Module 2: All about Meta Ads Campaigns
- Structure of Facebook and Instagram Ads campaigns
Teaching Team
Facebook and Instagram Ads Course
Objectives of the Facebook and Instagram Ads Course
Euncet Business School's Facebook and Instagram Ads Course is designed for those looking to boost their digital marketing skills and improve the performance of their advertising campaigns on Meta Ads.
Throughout the course, you will learn how to:
- Create, manage and optimise advertising campaigns in Meta Ads (Facebook and Instagram Ads).
- Analyse and compare ads and implement effective strategies to maximise the impact and results of your campaigns.
- You will train as a specialist in Meta Ads, acquiring the necessary skills to design and execute successful advertising strategies.
What will you find in our Facebook and Instagram Ads Course?
In this course, you'll learn how to get the most out of Meta's advertising tools to create effective and well-targeted campaigns on Facebook and Instagram. Some of the key areas you'll explore include the following:
ADVANCED TARGETING STRATEGIES
Learn how to identify and target your target audience accurately using the advanced targeting options offered by Meta Ads.
CREATING ENGAGING VISUAL ADS
Master creating visually stunning ads that are optimised to increase conversion rate, using images, videos, and carousels.
CAMPAIGN OPTIMISATION AND ADJUSTMENTS
Learn how to make constant adjustments to your campaigns to ensure optimal performance, analysing key metrics and improving reach and effectiveness.
RETARGETING AND REMARKETING STRATEGIES
Learn how to set up remarketing campaigns to re-engage interested users and convert them into customers.
RESULTS ANALYSIS
Develop skills to interpret campaign performance metrics and make adjustments based on the data to continuously improve results.
TRENDS AND INNOVATIVE TOOLS
Stay up to date with the latest trends and Meta Ads tools, applying them to your campaigns to ensure their relevance in an ever-changing digital environment.
Frequently Asked Questions
This course is ideal for marketers, entrepreneurs and professionals who want to learn how to strategically manage advertising campaigns on Facebook and Instagram. It is also perfect if you are looking to improve your business' sales funnel, attract potential customers and increase the conversion of your ads.
You will learn how to create, manage and optimise advertising campaigns on Facebook and Instagram. You will master the use of the Facebook Pixel to accurately track conversions and optimise your campaigns with real data. In addition, you will learn about the different types of audiences in Meta Ads to improve segmentation and reach the most relevant audiences.
It is a 100% practical and strategic course. Not only will you learn the theory behind Meta Ads, but you'll work with real-life cases, campaign setup, and live data analysis, so you can apply what you've learned right away.
It's not mandatory, but it is recommended. If you already have experience in social media or digital marketing, you'll be able to get even more out of the advanced strategies you'll learn in the course.
This course is taught by active experts and has a practical approach based on the latest Meta Ads trends. In addition, as it is taught in-person at the Campus Terrassa, it allows for a more immersive and personalised learning experience. You can also connect from home, as we offer streaming.
You'll learn how to avoid common mistakes, optimize budgets, improve segmentation, and create more effective campaigns with custom audiences, retargeting, and key metric analysis. With these skills, you will achieve more profitable campaigns aligned with your business objectives.
In today's digital marketing environment, it is essential to have skills to effectively manage advertising on social networks such as Facebook and Instagram. These platforms have become key channels for promoting products and services, facilitating direct and authentic interactions between brands and consumers.
Xavier Fabregat
Executive Education and Corporate Training Advisor
