Master's Degree in Marketing Technologies in Barcelona

The Master's program in Marketing Technologies prepares professionals to efficiently and agilely manage a wide variety of tools that help achieve marketing goals or objectives.

In this sense, this university degree imparts content that focuses both on the skills of implementation, negotiation and team management, as well as on the latest technologies.

In short, the program aims to train students to take on managerial roles in changing environments, as well as providing them with a holistic view of innovation, technology and marketing.

The Master's Degree in Marketing Technologies study plan is structured in two semesters. Each of them develops the skills and abilities necessary to consolidate your professional career in the field of marketing and communication management and also allows you to acquire advanced knowledge in digital marketing and e-commerce to successfully tackle the digital economy.

In order to obtain the Master's Degree in Marketing Technologies, the following subjects must be taken:

The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the competencies of the professional profile established in the Master and the digital context.

• Practical approach: Short and focused contents are provided that facilitate the absorption and immediate application of knowledge in real projects, which support the objectives of providing a practical approach and developing the ability to communicate effectively between marketing professionals and technologists.
• Adaptability and continuous development: The objectives of fostering adaptability and promoting a proactive attitude towards continuous learning are aligned.
• Technology literacy: Short audiovisual materials can cover key aspects of emerging and established technologies in marketing, enabling students to recognize and apply these technologies in practical contexts.
• Simulator and game-based learning: A form of practical teaching in which students acquire knowledge and skills through interaction in a simulated environment or game, which enhances motivation and information retention.

In summary, these innovative methodological strategies not only provide a modern and engaging educational approach, but also reinforce the practical and technological focus of the master's degree, preparing students to face the real challenges of the digital marketing and technology field.

Here you will find all the information related to the admission requirements for the Master's Degree in Marketing Technologies.

To apply for the Euncet Business School master's degrees, students must have a university degree and present a letter of motivation that they will send together with a photocopy of their passport or DNI, Curriculum Vitae and Transcript of qualifications.

Our academic committee, chaired by the director of the master's degree, will evaluate the profile and decide on the application.

In Admissions, the information regarding the requirements to access the Master's Degree in Marketing Management is expanded upon.

To obtain the title of Master's Degree in Marketing Technologies, the student must complete a Master's Thesis (TFM) that counts 15 ECTS.

This thesis consists of the following tasks:

• Perform business analysis and diagnostics in order to establish the starting line for the design and activation of marketing plans.
• Solve real challenges of companies in activity.
• Present and defend marketing action proposals.
• Develop a final project that demonstrates effective gender perspective in marketing technologies strategies, tactics and tools.

It will be evaluated on the basis of the continuous evaluations made by the tutor during seven mentoring sessions. At the end of the mentoring period, the presentation and defense of the work is made before a tribunal formed by three people: the president, the secretary and the member. The tribunal scores and issues the final grade report.

For further details:

TFM Regulations of the Master's Degree in Technologies Applied to Marketing

This document regulates the process of wind-down of the Master's Degree in Marketing Management (hereinafter MUDMK) implemented in accordance with Royal Decree 1393/2007, of 29 October, amended by RD 861/2010, of 10 July, which establishes the organisation of official university education, as well as the process of adaptation of students.

It is applicable to the MUDMK that has to be discontinued due to the implementation of the Master's Degree in Technology Applied to Marketing (hereinafter MUTAM) that replaces it.

Discontinuation scheme for the Master’s Degree In Marketing Management

Below, you will find the schedule of the exams of the Master's Degree in Marketing Management (in extinction).

Calendar of Examinations of the Master's Degree in Marketing Management