ADEN students graduate in Euncet Business School after an International Workshop focused on artificial intelligence

The event took place at the Campus Barcelona Can Dragó of the Catalan business school, where students enjoyed an academic week full of activities, presentations and visits to companies. 

ADEN International Business School students graduated from their MBAs last Friday, September 20, at the Campus Barcelona Can Dragó of Euncet Business School. The graduates completed their respective programs by attending an International Workshop in the city of Barcelona, 

ADEN International Business School students graduated from their MBAs last Friday, September 20, at the Campus Barcelona Can Dragó of Euncet Business School. The graduates completed their respective programs by attending an International Workshop in the city of Barcelona, ​​which this year focused on the application of artificial intelligence in the business field. In this academic meeting between the two business schools, Latin American students had the opportunity to learn the point of view of some renowned experts in the field of AI and to explore the Catalan capital in depth. 

The graduation ceremony was chaired by the Chairman of the Board of Directors of Euncet Business School, Rafel Niubò, the President of ADEN International Business School, Ricardo Greco, the Director of Operations of ADEN, Laura Najar, and the Founding Partner of Bexperience, Laia Morales, who gave a lecture as a special guest of the evening.

In his introductory speech, Niubò summarised the spirit of the city of Barcelona taking the 1992 Olympic Games as a reference and stated that examples of good and bad resource management can be seen, indistinctly, both in public administration and in the private sector. He also gave the graduates his vision of Euncet's Campus Barcelona Can Dragó, making an analogy with the functioning of a medical school and describing it as an ecosystem in which students can study, train and work.

For their part, representatives from ADEN International Business School said goodbye to their students and emphasised work as the creative engine of their lives. Both Ricardo Greco and Laura Najar encouraged the graduates not to settle for a life that does not make them happy and to dare to redirect their professional career at any time if it does not make them grow. “It is time to stop postponing our dreams”, Greco concluded.

At the graduation ceremony there was space for celebration, but also for knowledge, thanks to the presentation by Laia Morales, a former student at Euncet Business School and a specialist in customer experience and new technologies with more than 10 years of experience in prestigious companies such as Allianz, Dior, Swatch or Novartis. The entrepreneur put on the table the impact of artificial intelligence on leadership and the future of work and shared her experience at the head of the consultancy Bexperience, 90% of the turnover of which comes from projects and training related to the application of generative AI. In her own words, everything changed the moment she and her partner discovered the potential of ChatGPT.

The professional pointed out the forecasts of entities such as McKinsey & Company, which predict that in the coming years generative AI will have an economic impact of 3 billion dollars on productivity. This effect is already beginning to be noticed in aspects such as the labour market and the creation of new employment models or roles, among which the figure of the Prompt Engineer stands out. However, Morales also recalled the dangers that this revolution can bring, as well as the ethical dilemmas it poses in terms of copyright and cognitive biases. “The future is already here and it is our responsibility to lead it,” said the expert at the end of her presentation.

Before concluding the ceremony with a cocktail party with their loved ones, the students were also able to take the stage to highlight some of their experiences during this latest edition of the International Workshop of ADEN International Business School and Euncet Business School, an academic week that was packed with thematic presentations by teachers from the Catalan business school, immersive experiences and even a visit to the headquarters of the Japanese company Omron in Barcelona. In addition, the graduates shared a revealing fact: only 6% of the world's population has completed a postgraduate training.