935 476 066
680 582 321Bachelor's Degree in Marketing and Digital Communication (MKT)
Program details
Start: September 2023
Duration: 4 years
Modality On-Site: 9 a.m. to 2 p.m. or 3 p.m. to 7 p.m.
Modality Semipresencial: 3 evenings: from 6:00 p.m. to 9:45 p.m.
Campus: Terrassa and Barcelona Can Dragó
Language: Catalan, Spanish, English
Credits: 240 ECTS
UPC Bachelor's Degree in Marketing and Digital Communication
As of the 2024-2025 academic year, no new places will be offered for first-year access because the bachelor's degree will be replaced by the new Bachelor's Degree in Marketing, Innovation and Technology.
The digital revolution and new technologies are transforming society and the way we live and, therefore, the labour market demands professionals capable of adapting to a highly dynamic and competitive environment.
Euncet Business School's Bachelor's Degree in Marketing and Digital Communication is designed to provide the knowledge and tools necessary to train professionals to lead this transformation in key jobs in the field of marketing and digital communication. The Degree prepares professionals capable of assuming managerial functions within the new professions that are emerging in the digital economy environment. The Degree in Marketing and Digital Communication is focused on the development, from a practical point of view, of the necessary skills to prepare the best marketing professionals in the transformation that the world of work is undergoing, and in particular global marketing, from the digital point of view. It makes it possible to understand marketing and publicity from a national and international vision, of the sales and the technology of information.
The main objective of the Degree in Marketing and Digital Communication is the professional development of our students so that they are ready to occupy the different roles in digital marketing. Among these profiles we find the figure of Product Manager, Brand Manager, specialist in Digital Marketing and online positioning or Digital Communication Director. We create future marketing and digital communication professionals needed in the different functional areas of a company to establish the correct marketing strategies and achieve real objectives.
Bachelor's Degree in Marketing and Digital Communication (MKT)
ACADEMIC DATA
ACADEMIC DATA
PROGRAM
MODALITIES
DISCONTINUATION SCHEME
STUDY PLAN
CFGS VALIDATIONS
BACHELOR'S THESIS
TEACHING TEAM
Bachelor's Degree in Marketing and Digital Communication from the Universitat Politècnica de Catalunya (UPC)
Knowledge branch:
Social and Legal Sciences
BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION DEGREE PROGRAM
The Euncet Business School 's Bachelor Degree in Marketing and Digital Communication will train you to learn to identify and anticipate new opportunities offered in the field of marketing and specifically digital communication. With this official degree you will acquire knowledge about one of the most important functional areas of the company and one of the sectors with the greatest professional development and job placement at the moment.
You will learn about communication strategies thanks to the complete study plan offered by the university degree, where you work on basic courses such as marketing fundamentals and consumer behaviour. You will understand how the explosion of the internet and social networks have changed the decision-making of customers and users, up to more specific subjects on marketing management, digital marketing or global marketing, where you will acquire tools and knowledge to master the digital transformation of any company through marketing strategies, metric analysis, digital platforms, design and content creation, and much more!
All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During the studies you will also have a tutorial action plan with which you can improve results, professionalize your performance, and determine your specific needs and potential to become the leader you want to be.
Our teaching staff is made up of professors of the highest excellence and professionalism with extensive business experience and prestigious doctors.
Complete your training with the externship system and become the professional you want to be.
IN-PERSON MODALITY IN BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION
On-site
The on-site modality of the Bachelor's Degree in Marketing and Digital Communication at the Euncet Business School lets you study on-site in the morning, combining the theoretical part with the practical part. In this way, the study plan and its subjects allow the student to gain in-depth knowledge of one of the most important functional areas of the company, the marketing area, and be able to identify and anticipate new changes and trends in a digital environment.
Partly On-Site
The partly on-site modality of the Bachelor's Degree in Marketing and Digital Communication at the Euncet Business School lets you study at your own pace, combining in-person training with online training. Attending only three classes a week in the afternoon, and thanks to the virtual campus, the student will be able to study digital marketing and obtain the best of both modalities. Thanks to the study plan and subjects, students will get to know about fields such as market research, advertising and public relations and all digital marketing strategies, reconciling the work and academic environment until they obtain their official degree.
DISCONTINUATION SCHEME
This document regulates the process of extinction of the bachelor's degree in Marketing and Digital Communication implemented in accordance with Royal Decree 1393/2007, of October 29, modified by RD 861/2010, of July 10, which establishes the organization of official university education, as well as the process of adaptation of students. It is applicable to the degree in Marketing that has to be extinguished due to the implementation of the bachelor's degree in Marketing, Innovation and Technology that replaces it.
Discontinuation scheme for the Bachelor's Degree in Marketing
Distribution of credits of the Bachelor's Degree in MKT
The study plan for the Degree in Marketing and Digital Communication at the Euncet Business School prepares students to acquire knowledge in digital marketing, marketing management, market research, web analytics, metrics, web design and creation, digital platforms and social networks, marketing strategies, advertising and public relations, content marketing, search engine marketing, as well as finance, business management and administration, and professional development and business management. It provides the student with all the tools and skills necessary to become a great professional in the marketing area.
In just 4 years, with this official degree you will develop your professional career in one of the sectors with the greatest future. In addition, you will be able to carry out external internships in a national and international company and acquire professional experience for good decision-making thanks to our job bank.
The degree in Marketing and digital communication is divided into the following credits:
| Subject type | ECTS |
| Basic | 66 |
| Compulsory | 144 |
| Optional | 18 |
| Master's Degree Final Project | 12 |
| Total | 240 |
Commercial Management and Marketing (LOGSE)
| Course | ECTS |
| Marketing fundamentals | 6,00 |
| Strategic Marketing | 6,00 |
| English | 6,00 |
| Information and Communications Technology | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 42 |
Management of Sales and Commercial Spaces (LOE)
| Course | ECTS |
| Marketing fundamentals | 6,00 |
| Finance for marketing | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
Marketing and Advertising (LOE)
| Course | ECTS |
| Marketing fundamentals | 6,00 |
| Finance for marketing | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
International Trade (LOGSE)
| Course | ECTS |
| Marketing fundamentals | 6,00 |
| Finance for marketing | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
International Trade (LOE)
| Course | ECTS |
| Marketing fundamentals | 6,00 |
| Finance for marketing | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
Administration and Finance (LOGSE)
| Course | ECTS |
| Business Management | 6,00 |
| Information and Communications Technologies | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 30 |
Administration and Finance (LOE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| Business Management | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
Administration and Finance, Professional Profile Insurance Manager (LOE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| Business Management | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
Secretariat (LOGSE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 30 |
Management Assistance (LOE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 30 |
Transport Management (LOGSE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 30 |
Transport and Logistics (LOE)
| Course | ECTS |
| Logistics and Operations | 6,00 |
| Finance for marketing | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 36 |
Consumer services (LOGSE)
| Course | ECTS |
| Information and Communications Technologies | 6,00 |
| English | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 30 |
Development of Computer Applications (LOGSE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 24 |
Computer Systems Administration (LOGSE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 24 |
Administration of Computer Network Systems (LOE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 24 |
Web Application Development (LOE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| External Internships (optional credits) | 18,00 |
| Total | 24 |
| FIRST QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Mathematics I | FB | Fundamentals of Mathematics | FB |
| Marketing Fundamentals | OB | Fundamentals of Marketing | OB |
| Personal Productivity Tools | OB | Information and Communication Technologies | OB |
| Business Organization and Administration I | FB | Business Management | FB |
| Professional Development I | OB | Professional Skills | OB |
| SECOND QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Mathematics II | FB | Applied Mathematics for Management | FB |
| Professional Development II | OB | Innovation and Creativity | OB |
| Introduction to Economics | FB | Introduction to Economics | FB |
| Sociology | FB | Sociology | FB |
| English I | FB | English I | FB |
| FIRST QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Statistics I | FB | Statistics Fundamentals | FB |
| Spanish and World Economy | FB | Analysis of the Economic Environment | FB |
| Commercial Management | OB | Strategic Marketing | OB |
| Digital Marketing | OB | Digital Marketing | OB |
| Statistics and Data Visualisation | FB | Statistics and Data Visualisation | FB |
| SECOND QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Statistics II | FB | Statistics and Data Analysis | FB |
| Fundamentals of Public Relations | OB | Fundamentals of Public Relations | OB |
| Introduction to Law | FB | Introduction to Law | FB |
| Consumer Behaviour | OB | Consumer Behaviour | OB |
| Web Technology and Databases | OB | Web Technologies and Databases | OB |
| FIRST QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Communication Strategies | OB | Communication Strategies | OB |
| Market Research | OB | Market Research | OB |
| Search Engine Marketing | OB | Search Engine Marketing | OB |
| Digital Law | OB | Digital Law | OB |
| Multimedia and Graphic Design | OB | Multimedia and Graphic Design | OB |
| SECOND QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Advertising and Digital Public Relations | OB | Advertising and Digital Public Relations | OB |
| Finances for marketing | OB | Finances for marketing | OB |
| Marketing Intelligence and CRM | OB | Marketing Intelligence and CRM | OB |
| User Experience | OB | User Experience | OB |
| Content Marketing | OB | Content Marketing | OB |
| SECOND QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Final Degree Project | PR | Final Degree Project | PR |
| Elective Credits | OP | Elective Credits | OP |
CALENDARS
Academic Year 2024-25
SCHEDULE
Campus Terrassa
First Quarter
Second Quarter
Campus Barcelona Can Dragó
First Quarter
Second Quarter
DFP REGULATIONS FOR DEGREE IN MARKETING AND DIGITAL COMMUNICATION DEGREE PROGRAM
The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.
The content of the DFP will correspond to one of the following types:
- Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
- Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
- Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
- Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.
MANAGEMENT
LECTURERS
PROFESSIONAL OPPORTUNITIES IN BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION
Digital Marketing and Communication graduates can aspire to the following professional positions:
- Marketing Director
- Mobile Marketing Manager
- Brand Manager
- Product Manager
- Social Media Manager
- E-Commerce Manager
- SEO-SEM Specialist
- Communication Manager
- Digital analyst
- e-Business Manager
- Content Manager
- UX Designer or user experience expert
- CRM & Inbound Marketing Manager
- Digital Account Manager
- Social Media Strategist
Why study the Bachelor's Degree in Marketing and Digital Communication at Euncet?
- We train qualified professionals to help companies adapt to a highly dynamic environment caused by the digital revolution and new technologies.
- It is one of the most solicited careers due to its multiple professional opportunities such as: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager…
- We work on the development of multidisciplinary profiles and decisive, motivated people capable of making decisions quickly, which are important requirements in the digital environment.
- The schedules are intensive and one course per day is taught, which allows a greater depth in the subjects and the use of very practical dynamics and methodologies, which require more time to complete.
- The training model is dynamic and experiential, allowing you to do internships in advertising agencies, communication consultant agencies, and marketing departments.
- You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
