935 476 066
680 582 321Double Bachelor's Degree BBA + Marketing and Digital Communication
Program details
Start: September 2023
Duration: 5 years
Modality On-Site: 9 a.m. to 2 p.m
Campus: Terrassa
Language: Catalan, Spanish, English
Credits: 336 ECTS
UPC Bachelor's Degree in Business Administration and Management
UPC Double Bachelor's degree in Marketing, Innovation and Technology
As of the 2024-2025 academic year, no new places will be offered for first-year access because the bachelor's degree will be replaced by the new Double Bachelor's Degree in Business, Innovation and Technology and Marketing, Innovation and Technology
Our Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication is designed to transform you into one of the best future professionals in the fields of advertising and the business world, providing you with all the necessary skills for business management and direction of all kinds of companies.
The Double Degree in Business Administration and Marketing allows you to consolidate one of the professional careers with the greatest projection in the future, both nationally and internationally, expanding all your faculties necessary for the business world.
If what you prefer is to create your own project and be an entrepreneur, our double degree provides you with all the tools so you can develop quality international relationships and consolidate your own business initiatives.
It gives you a complete view of how a company works, giving you the ability to see future problems and deal with them before they happen, a key skill for any entrepreneur.
And living in these times, with sectors that are so changing and constantly being renewed thanks to the digital world, our degree in marketing and digital communication will provide you with all the qualities that will allow you to adapt to any future technological revolution, just as social networks did in less than a decade.
Double Bachelor's Degree BBA + Marketing and Digital Communication
ACADEMIC DATA
ACADEMIC DATA
PROGRAM
DISCONTINUATION SCHEME
STUDY PLAN
CFGS VALIDATIONS
WORK FINISHED DEGREE
TEACHING TEAM
Bachelor's Degree in Business Management and Administration from UPC
Bachelor's Degree in Marketing and Digital Communication from UPC
Knowledge branch:
Social and Legal Sciences
DOUBLE BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + MARKETING AND DIGITAL COMMUNICATION
With the Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication you will acquire global knowledge in business administration and management, and you will learn to use marketing, commercialization and digital communication tools in the strategic, tactical and operational spheres.
In just five years, you will obtain knowledge on strategic management, financial management and accounting, digital marketing and public relations, strategic marketing, international relations and human resources, technology and design and market research and audience analysis, among many others. Moreover, you will develop into a qualified profile to direct any area of the company, both nationally and internationally.
At Euncet Business School you will develop skills thanks to a dynamic and experiential training model in which, through seminars, masterclasses, workshops and simulators, you will be able to acquire the necessary tools and knowledge to become a business leader.
All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During your studies at Euncet Business School, you will also have a tutorial action plan with which you can boost your professional career, improve your performance, and enhance your specific strengths to enter the business world.
DISCONTINUATION SCHEME
This document regulates the process of extinction of the Double Bachelor's Degree in Business Administration and Management and Marketing and Digital Communication implemented in accordance with Royal Decree 1393/2007, of October 29, amended by RD 861/2010, of July 10, which establishes the organization of official university education, as well as the process of adaptation of students. It is applicable to the Double Bachelor's Degree in Business Administration and Marketing and Digital Communication that has to be extinguished due to the implementation of the Double Bachelor's Degree in Business, Innovation and Technology and Marketing, Innovation and Technology that replaces it.
Distribution Of Credits For BBA Double Degree In Marketing And Digital Communication
The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.
Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and double employability.
Distribution of credits:
DEGREE IN BBA
| Subject type | ECTS |
| Basic | 66 |
| Compulsory | 144 |
| Optional | 18 |
| Master's Degree Final Project | 12 |
| Total | 240 |
DEGREE IN MARKETING AND DIGITAL COMMUNICATION
| Subject type | ECTS |
| Basic | 66 |
| Compulsory | 144 |
| Optional | 18 |
| Master's Degree Final Project | 12 |
| Total | 240 |
Commercial Management and Marketing (LOGSE)
| Course | ECTS |
| Marketing Fundamentals | 6,00 |
| Strategic Marketing | 6,00 |
| English | 6,00 |
| Technologies of the information and communication | 6,00 |
| Total | 24 |
Management of Sales and Commercial Spaces (LOE)
| Course | ECTS |
| Marketing Fundamentals | 6,00 |
| English | 6,00 |
| Total | 12 |
Marketing and Advertising (LOE)
| Course | ECTS |
| Marketing Fundamentals | 6,00 |
| English | 6,00 |
| Total | 12 |
International Trade (LOGSE)
| Course | ECTS |
| Marketing Fundamentals | 6,00 |
| English | 6,00 |
| Total | 12 |
International Trade (LOE)
| Course | ECTS |
| Marketing Fundamentals | 6,00 |
| English | 6,00 |
| Total | 12 |
Administration and Finance (LOGSE)
| Course | ECTS |
| Business management | 6,00 |
| Fundamentals of Financial Accounting | 6,00 |
| Financial Accounting for Decision Making | 6,00 |
| Technologies of the information and communication | 6,00 |
| Total | 24 |
Administration and Finance (LOE)
| Course | ECTS |
| Business management | 6,00 |
| Fundamentals of Financial Accounting | 6,00 |
| Financial Accounting for Decision Making | 6,00 |
| English | 6,00 |
| Technologies of the information and communication | 6,00 |
| Total | 30 |
Administration and Finance, Professional Profile Insurance Manager (LOE)
| Course | ECTS |
| Fundamentals of Financial Accounting | 6,00 |
| Technologies of the information and communication | 6,00 |
| Business management | 6,00 |
| English | 6,00 |
| Financial Accounting for Decision Making | 6,00 |
| Total | 30 |
Secretariat (LOGSE)
| Course | ECTS |
| Technologies of the information and communication | 6,00 |
| English | 6,00 |
| Total | 12 |
Management Assistance (LOE)
| Course | ECTS |
| Technologies of the information and communication | 6,00 |
| English | 6,00 |
| Total | 12 |
Transport Management (LOGSE)
| Course | ECTS |
| Technologies of the information and communication | 6,00 |
| English | 6,00 |
| Total | 12 |
Transport and Logistics (LOE)
| Course | ECTS |
| English | 6,00 |
| Logistics and Operations | 6,00 |
| Total | 12 |
Consumer Services (LOGSE)
| Course | ECTS |
| Technologies of the information and communication | 6,00 |
| English | 6,00 |
| Total | 12 |
Development of Computer Applications (LOGSE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| Total | 6 |
Computer Systems Administration (LOGSE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| Total | 6 |
Administration of Computer Network Systems (LOE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| Total | 6 |
Web Application Development (LOE)
| Course | ECTS |
| Web Technologies and Databases | 6,00 |
| Total | 6 |
| FIRST QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Mathematics I | FB | Fundamentals of Mathematics | FB |
| Marketing Fundamentals | OB | Fundamentals of Marketing | OB |
| Personal Productivity Tools | OB | Information and Communication Technologies | OB |
| Business Organization and Administration I | FB | Business Management | FB |
| Professional Development I | OB | Professional Skills | OB |
| SECOND QUARTER | |||
| Initial Plan | Type | Modified Plan | Type |
| Mathematics II | FB | Applied Mathematics for Management | FB |
| Professional Development II | OB | Innovation and Creativity | OB |
| Introduction to Economics | FB | Introduction to Economics | FB |
| Sociology | FB | Sociology | FB |
| English I | FB | English I | FB |
| SECOND QUARTER | |
| Initial Plan | Modified Plan |
| Financial Mathematics | Financial Mathematics |
| Civil and Commercial Law | Civil and Commercial Law |
| Commercial Management II | Commercial Management and Sales |
| Statistics II | Statistics and Data Analysis |
| Financial Accounting II | Financial Accounting for Making Decisions |
| Consumer Behaviour | Consumer Behaviour |
| SECOND QUARTER | |
| Initial Plan | Modified Plan |
| Cost Accounting II | Management Control |
| Financial Management I | Financial Management |
| Macroeconomics | Macroeconomics |
| Fiscal Law II | Fiscal Law II |
| Professional Development III | Business Entrepreneurship |
| Fundamentals of Public Relations | Fundamentals of Public Relations |
| SECOND QUARTER | |
| Initial Plan | Modified Plan |
| Web Technology and Databases | Web Technology and Databases |
| Content Marketing | Content Marketing |
| Advertising and Digital Public Relations | Advertising and Digital Public Relations |
| User Experience | User Experience |
| Marketing Intelligence and CRM | Marketing Intelligence and CRM |
| Information Systems | Information Systems |
| SECOND QUARTER | |
| Initial Plan | Modified Plan |
| BMA Degree Final Project (DFP) | BMA Degree Final Project (DFP) |
| MDC Degree Final Project (DFP) | MDC Degree Final Project (DFP) |
Calendars
Academic Year 2024-25
- Bachelor's degrees Plan 21
Schedules
Degree in Business Administration and Management
First Quarter
Second quarter
Degree in Marketing and Digital Communication
First Quarter
Second Quarter
DFP Regulations For BMA Double Bachelor's Degree In Marketing And Digital Communication
The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.
The content of the DFP will correspond to one of the following types:
- Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
- Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
- Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
- Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.
DFP Regulations For BMA Double Degree In Marketing And Digital Communication
MANAGEMENT
LECTURERS
PROFESSIONAL OPPORTUNITIES FOR DOUBLE BACHELOR'S DEGREE IN BBA + MARKETING AND DIGITAL COMMUNICATION
Studying the double degree in ADE + Marketing and Digital Communication gives you twice the professional opportunities:
- Marketing director
- Mobile Marketing Manager
- Brand Manager
- Product Manager
- Social Media Manager
- SEO-SEM Specialist
- Communication Manager
- Digital Analyst
- E-Business Manager
- Content Manager
- UX Designer or user experience expert
- E-commerce Manager
- CRM & Inbound Marketing Manager
- Digital Account Manager
- Social Media Strategist
- Managing director
- Entrepreneur
- Director of international expansion
- Development of new markets
- Financial director
- Operations director
- Purchasing Manager
- Business area director
- Head of department of area, marketing, operations and logistics, human resources, internalization, communication and sales
Why study the BBA Double Degree + Marketing and Digital Communication at Euncet?
- We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing and digital communication to help companies adapt to a highly dynamic environment due to the digital revolution and new technologies.
- We train experts with a high ranking in the labour market and with a highly competitive curriculum.
- We offer you solid academic training with practical and professional orientation, oriented to the world of work.
- We work on the development of multidisciplinary profiles and decisive, motivated people capable of making decisions quickly, which are important requirements in the digital environment.
- The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
- You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
