Negotiation, communication and persuasion course

Program details

Start: 11/11/2024

Duration: 4 days

Modality On-Site: 4 sessions from 6 p.m. to 8:30 p.m.

Campus: Terrassa

Language: Spanish

Key skills and tools to achieve success

Negotiation is present in much of our interactions. Not only in the professional field, but also in the personal field. It is a key tool to resolve conflicts, solve problems, deal with delicate situations or simply achieve our objectives successfully. In short, it is essential to have effective communication. Without negotiation techniques everything is more complicated.

Training our way of communicating our ideas to others and understanding how positive persuasive communication works in the business environment will exponentially elevate our negotiation skills. Although communication is already one of the great pillars of professional success, becoming better negotiators will allow us to detect new opportunities and open doors that, otherwise, would always remain closed. 

Negotiation, communication and persuasion course

ACADEMIC DATA

  • ACADEMIC DATA

  • FORMAT

  • SUBJECTS

  • TEACHING TEAM

  • ACADEMIC DATA

  • FORMAT

  • SUBJECTS

  • TEACHING TEAM

Euncet Business School own title

Places:

14

Date:

Monday: November 11 and 18, 2024. Wednesday: November 13 and 20, 2024.

Cost:

 390 €. Consult cost for workers of companies with an agreement.

Format

  • 4 DAYS

    Monday: November 11 and 18, 2024. Wednesday: November 13 and 20, 2024.  

  • 10 HOURS

    The training, lasting 10 hours, will be carried out in person at our Campus Terrassa.

  • 5 HOURS A WEEK

    It is distributed in 4 theoretical-practical sessions of 2 hours and 30 minutes each, in the afternoons from 6 p.m. to 8:30 p.m.

  • THEORETICAL-PRACTICAL TRAINING

    Different group dynamics to work on essential negotiation techniques and tools. 

You will delve into the approaches, key strategies and different negotiation models to achieve efficiency and positive results. Additionally, you will analyse how negotiation can become a competitive advantage. 

You will examine negotiation cases in real contexts to identify the strategies applied. Through case studies, students will be able to identify negotiation patterns and techniques that they can apply immediately. 

You will learn what effective communication is and the importance it has to guarantee success. It focuses on how to construct and transmit clear and persuasive messages. In addition, techniques will be addressed to improve active listening and facilitate mutual understanding. 

You will learn communication tools and techniques designed to overcome obstacles. You will learn to identify communication barriers and manage conflicts, and in turn you will learn strategies to remain calm in tense scenarios

You will understand the importance of adaptability in any negotiation process. You will focus on how to adjust strategies and tactics based on available information and specific objectives. 

You will enter the world of persuasion to study the psychological and sociological foundations that act when people are influenced. You will analyse how it can be applied in various professional contexts and examine the most effective and ethical persuasion techniques. 

The use of positive persuasion can be a decisive factor in achieving success. Therefore, you will explore the different existing persuasion tools and techniques, as well as the keys to applying them with the aim of obtaining a beneficial result for both parties. 

MANAGEMENT

Sergio Gómez Larrea
Course trainer

Objectives of the Negotiation, Communication and Persuasion Course

The objectives of the course are the following:

  • Understand the reality of collaborative negotiation, acquiring a strategic vision and equipping yourself with key tools for different situations.
  • Learn to focus your discourse and work on different communication skills depending on the information, the objective and the interlocutor.
  • Understand and put into practice the art of persuasion: from its scientific basis to the application of different techniques and tools for success.
  • Immerse yourself in the negotiation process to guarantee effectiveness in all projects. 

What will you find in our Negotiation, Communication and Persuasion Course? 

Euncet Business School’s Negotiation, Communication and Persuasion Course is designed to provide you with a complete and enriching experience focused on improving your communication, persuasion and negotiation skills through different points of view and through theoretical-practical methods and group dynamics. Below we detail some of the highlights that you will find during your training: 

  • Negotiation strategies

    You will learn to develop and apply effective negotiation strategies that will allow you to achieve your goals both professionally and personally. Through the analysis of real cases, you will understand how to face complex situations and obtain successful results.

  • Communication techniques

    You will discover various communication techniques that will help you convey your ideas clearly and effectively. We will work on building strategic messages that adapt to different contexts and types of interlocutors.

  • Positive persuasion

    You will discover different persuasion techniques, explore their scientific basis and learn to positively influence your interlocutors. You will develop skills to successfully persuade in different situations.

  • Group dynamics

    You will participate in group dynamics that will allow you to put into practice what you have learnt in an interactive and collaborative way. These activities are designed to reinforce your skills and improve your performance in real negotiation and communication situations.

  • Adaptation and flexibility

    You will learn to adapt your approach and your strategies based on the information available, the objectives to be achieved and the characteristics of your interlocutors. This skill is crucial to successfully handle any type of negotiation or communication process.

  • Practical application

    The course includes theoretical-practical sessions in which you will be able to immediately apply the tools and techniques acquired, facilitating a deep understanding and effective application of the concepts in your professional and personal environment. 

Xavier Fabregat

Executive Education and Corporate Training Advisor

If you have any questions or queries, I will be happy to help you.