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Details of the Master's Degree in Innovation and Entrepreneurship in the Family Business program
Start: 27 September 2024
Duration: 12 months
Modality Online: Barcelona: Friday from 4 to 8.30 pm | Mexico: Friday from 9 to 1.30 pm
Campus: Online
Language: Spanish
Credits: 60
The Executive Online Master’s in Innovation and Entrepreneurship in Family Business is designed for professionals committed to renewal and strategic leadership in family businesses, fostering innovation and entrepreneurship from the perspective of Ownership and Value Creation.
This programme addresses generational succession and the development of leaders who will ensure business continuity and growth. It combines professional development in key competencies such as innovation, strategic risk management, and opportunity identification, with the application of the Ownership concept, developed by CEDEM. This approach positions the owner as a strategic leader, aligning the entire organisation to maximise its value creation potential.
The Master’s methodology includes practical sessions, personalised coaching, and tools to implement changes from the outset. The partnership between CEDEM and Euncet Business School makes the Master’s in Innovation and Entrepreneurship an action-oriented programme, with a personalised coaching system that supports participants in applying their learning from the very first session.
This Master’s is aimed at entrepreneurs, executives, successors, and business owners who wish to lead their organisations towards innovation and sustainability, ensuring a successful transition between generations without losing the essence and competitive advantage of the family business.
Master's Degree in Innovation and Entrepreneurship in the Family Business from Universitat Politècnica de Catalunya (UPC)
Executive Online Master's Degree in Innovation and Entrepreneurship in the Family Business from Euncet Business School
Academic Information
Online Master’s in Innovation and Entrepreneurship. Private Degree from UPC.
Branch of knowledge:
Social and Legal Sciences
Start date:
27 September 2024
Places:
30
Language:
Spanish
Credits:
60
Credit price:
360 € /credit
Price:
21.600 €
Methodology & Coaching
We recognise that learning is far more effective when students actively engage in the learning process. For this reason, we have integrated an effective business transformation methodology focused on maximising value. This is made possible through a faculty team with extensive experience in executive roles within family businesses, as well as in the management of value generation, multiplication, and capture processes.
The Executive Master’s in Innovation and Entrepreneurship in Family Business at Euncet Business School is designed to be delivered virtually. Participants in this Master’s will benefit from complete flexibility in their training. Course materials can be followed via streaming, according to the scheduled timetable adapted to different time zones.
Methodology Elements
Each participant works throughout the programme with their coach and Consultative Council (four or five participants per council) on the following activities:
- Live online sessions
- Case study analysis
- Discussions on real-life business cases with entrepreneurs
- Individual and group coaching sessions
- High-Impact Value Creation Strategies for their own business
- Short research projects to define their perspective on business topics
- Solutions to specific business challenges
- Value Creation Project within their company
Coaching
The methodology of the Executive Master’s in Innovation and Entrepreneurship in Family Business is based on a programme designed to provide students with personalised coaching throughout the academic year. At Euncet Business School and CEDEM, we provide ongoing monitoring and feedback on both individual and team work, enabling participants to achieve the objectives set at the beginning of the course, ensuring success in family businesses or growing companies.
The coaching team at CEDEM, a centre specialising in Entrepreneurial Ownership, is dedicated to encouraging proactivity and fast decision-making. CEDEM experts will guide participants throughout their learning journey, equipping them with the necessary tools to identify and select the best business opportunities.
The assigned coach will provide feedback to ensure productive team contributions and will channel any concerns to the programme coordinators.
Executive Master’s Objectives
Master’s in Innovation and Entrepreneurship in Family Business
The main objectives of this online Master’s are:
- Training leaders capable of managing their "area of responsibility" as if they were the business owner, taking full responsibility for the company's success.
- Understanding the governance system of a family business and its dynamics in wealth creation and the maintenance of harmony among its members.
- Developing the ability to assess, select, and manage opportunities for innovation and entrepreneurship.
- Practising the design and implementation of High-Impact Value Creation Projects within their area of responsibility or across the entire organisation.
Study Plan
Master’s Program in Innovation and Entrepreneurship in Family Business
This programme focuses on the process of acquiring the necessary knowledge for succession and the Next Generation in family businesses, promoting training that enhances family entrepreneurship and ensures business continuity. To achieve this, the Master’s in Innovation and Entrepreneurship combines the development of skills that ensure the longevity of family businesses, with a strong emphasis on Value Creation and Management.
The study plan consists of 11 modules, covering management and wealth generation within family businesses.
Master’s Subjects in Innovation and Entrepreneurship
Digital Transformation in the Modern Era
In this module, you will learn to understand and analyse exponential technologies and their impact on business competitiveness.
You will examine key disruptions brought by the digital revolution across industries, reflecting on how these transformations reshape market rules.
Additionally, you will explore the new opportunities that digital transformation offers for businesses to compete and interact in a constantly evolving environment.
- Exponential Technologies
- Digital Transformation
Collaboration with the Ecosystem
This module explores the importance of collaborating with different players in the business ecosystem.
You will familiarise yourself with key stakeholders and the most effective forms of cooperation, learning how to establish partnerships with startups and entrepreneurial initiatives.
Additionally, you will explore the Growth Hacking methodology to drive rapid and efficient business growth, optimising time, resources, and effort.
- Collaboration with the Ecosystem
- Go To Market: Growth Hacking
Value Creation Strategies
This module introduces the fundamental principles, models, and tools of Ownership and Value Management, clearly distinguishing the roles and responsibilities of Owners and Managers.
You will develop the ability to identify strategic value-creation opportunities and convert them into High-Impact Value Creation Projects.
Additionally, you will gain awareness of the lifespan of business models and the importance of maintaining an organisation’s value logic, while also understanding the challenges of internationalisation as a strategic growth option.
- Entrepreneurial Ownership and Value Management
- Principles of Value Management
- Value Creation Model
- Value Management Methodology
- Internationalisation
- Business Model Redesign
Competitiveness in a Disruptive World
In this module, you will learn to differentiate between the innovation process and the end result of innovation, as well as explore the various levels and types of innovation.
You will analyse the key characteristics businesses need to develop to adapt to and anticipate change, evaluating different types of transformations and their potential impact on the organisation.
Additionally, you will explore tools and methodologies to identify market trends and customer behaviour shifts, applying techniques to optimise and develop business ideas.
- Introduction to Business Innovation
- Competitive Business Strategies
Strategic Alignment and Value Capture
This module explores the implications of alignment in business growth projects, evaluating strategies to redirect resources towards Value Creation and maximise operational performance.
Additionally, you will learn how to design and adapt key performance indicators and monitoring systems to ensure that business operations remain aligned with Value Creation objectives.
- Organisational Alignment
- Resource Alignment
- Information Alignment
Value-Based Finance
This module introduces the core elements of operational finance, including cash flow, financial structure, and business operations.
You will assess the financial impact of strategic decisions and value propositions, developing a Value Management mindset, transitioning from an operational business culture to a value-driven approach.
- Operational Finance
- Value-Based Finance
Value Creation through Innovation
In this module, you will learn how to design, build, and sustain a culture of innovation and entrepreneurship within an organisation.
You will understand the two key phases of the innovation process: challenge definition and problem resolution, and master specific tools to address each stage effectively.
Additionally, you will explore the practical application of Design Thinking as a key methodology for implementing innovation tools effectively.
- CIntrapreneurial Culture
- Challenge/Problem-Solving Phase
- Solution Phase
Shared Ownership in Family Business
This module will help you recognise Ownership as the highest sphere of power within an organisation and understand why family members must learn to manage it collectively.
You will explore how to share Value Management at the top of a family business, selecting the most qualified members to lead as a team.
Additionally, you will analyse the structures and leadership frameworks of family business governance, identifying opportunities for optimisation, and understand the institutionalisation process that ensures long-term sustainability.
- Introduction to Ownership
- Ownership Leadership
- Succession
- Harmony and Value Management in Shared Ownership
- Governance and Shared Leadership
- Institutionalisation of Shared Ownership
Organisational Synergy and Value Multiplication
In this module, you will learn how to share a common vision of growth with your team, designing long-, medium-, and short-term objectives and effectively communicating them to generate commitment.
Additionally, you will understand how to create a Governance Framework that ensures effective management for implementing strategic projects and evolves alongside the organisation’s growth.
You will also explore the design of Wealth Engineering mechanisms, facilitating control and the effective exercise of ownership, while examining the two primary forms of value multiplication: internal and external synergy.
- Querencia
- Governance Framework
- Ownership Framework
- External Synergy
Agile Project Management
Explore predictive and adaptive methodologies to manage projects effectively.
You will learn to identify and apply the most suitable methodology based on project type and context, whether waterfall, agile, or hybrid.
Additionally, you will deepen your understanding of the most relevant frameworks for adaptive methodologies, such as SCRUM, KANBAN, and LEAN STARTUP.
You will also analyse the differences between traditional goal-based management and the Objectives and Key Results (OKR) method, acquiring the necessary skills to design and implement effective OKRs in any organisation.
- Topic 1 - Introduction to Project Management
- Topic 2 - Agile (Adaptive) Methodologies
- Topic 3 - OKR Methodology
Competitive Approach and Value Generation
In this module, you will analyse the viability of current and potential markets, identifying opportunities to focus on key segments or abandon less profitable ones.
You will also learn how to assess the competitive position of the business in each product-market combination, designing differentiation and leadership strategies.
Additionally, you will deepen your understanding of how to measure the positioning of the company, its products, and brands, exploring ways to strengthen its identity and market presence.
- Topic 1 - Market Viability
- Topic 2 - Differentiation Strategies
- Topic 3 - Competitive Positioning
- Topic 4 - Competitive Strategy
Final Master’s Project
Final Master’s Project Regulations for the Master’s in Innovation and Entrepreneurship in Family Business
The Final Master’s Project (TFM) represents the culmination of the learning acquired throughout the programme.
Each student must demonstrate the application of the methodology, skills, and knowledge developed during the Master’s in a single document.
At the end of the programme, students will have a comprehensive portfolio compiling all assignments, projects, and challenges applied to their business, highlighting their ability to implement innovative and strategic solutions within a family business.
For more details on the Final Master’s Project, consult the Study Guide.
Academic Week
Academic Week in Barcelona and Miami
Academic Year 2024-25
The academic weeks are a series of in-person academic sessions held at the University of Miami in Florida and Euncet Business School in Barcelona.
Participants must travel to Barcelona (Spain) to complete their training. These activities aim to enhance multicultural synergies, breaking down the distance barriers of live online learning.
This is a unique opportunity to apply acquired knowledge, engage in networking with fellow students and faculty, and interact with business leaders during company visits.
- GLOBAL STRATEGIC LEADERSHIP. In-person academic week at the University of Miami, from 17th to 21st March 2025.
- INNOVATION IN THE DNA OF FAMILY BUSINESS – In-person academic week at Euncet Business School, from 15th to 19th September 2025.
Calendar
Academic Year Calendar 2024-25
Academic Year Schedule 2024-25
Class schedule 2024-25
Barcelona: Fridays from 4 to 8.30 p.m.
México: Fridays from 9 a.m. to 1:30 p.m.
Induction sessions
The objective of the induction sessions is to provide those interested in this academic program with an in-depth understanding of the major differences in scope compared to other master's degrees, as this one is 100% applicable to Family Businesses.
Dates
- April 19, 2024
- May 17, 2024
- June 14, 2024
- July 12, 2024
Schedule
- 9:00 a.m. to 12:30 p.m. (Mexico City time)
Teaching Team
Master’s in Innovation and Entrepreneurship in Family Business
Career Opportunities
Master’s in Innovation and Entrepreneurship in Family Business
The Master’s in Entrepreneurship and Innovation equips participants to undertake or support the exercise of the Ownership Role more effectively.
This role requires not only specific knowledge and skills but also a mindset focused on continuous renewal and the refinement of the processes of Value Generation, Multiplication, and Capture. Through the Master’s, participants acquire the key competencies needed to successfully lead and transform their family businesses.
Why Study the Master’s in Innovation and Entrepreneurship?
The Executive Master’s in Innovation and Entrepreneurship in Family Business is designed to provide a practical and strategic education, enabling participants to achieve success in their organisations. From the development of the Ownership Role to the implementation of innovative projects, this programme combines knowledge, experience, and practical tools to drive business and professional growth.
STRATEGIC LEADERSHIP
Understanding business structures and the development of the Ownership Role in the exercise of Entrepreneurial Ownership.
RELEVANCE IN STRATEGIC DECISION-MAKING
Diagnosing opportunities for change and focusing on high-impact strategic initiatives.
BUSINESS EXPERTS AS LECTURERS
Consultants and entrepreneurs with extensive experience and proven success in business.
PROFESSIONAL GROWTH
Development of key skills and competencies for career and business success.
HIGH-IMPACT PROJECTS
Selection and implementation of High-Impact Value Creation Projects applied to key areas of the company.
PRACTICAL APPROACH
An action-oriented methodology, promoting innovation and entrepreneurship through real-world projects.
Other Euncet Online Studies
Frequently Asked Questions
Master’s in Innovation and Entrepreneurship
This program is designed for individuals involved in or interested in the Ownership Role. It is aimed at founders and leaders of family businesses, as well as successors or members of business families who wish to train in managing the economic value of their businesses.
Executives involved in strategic decision-making within their organisation, professional managers in financial institutions with decision-making power, members of Boards of Directors or Family Business Advisory Councils, as well as managers and delegation directors seeking to drive business growth, may also benefit from this programme.
CEDEM, the Centre for Entrepreneurial Ownership, is an institution specialising in the development of the Ownership concept, positioning the owner as the strategic leader of family businesses. With decades of experience working with entrepreneurs and business leaders across the Western Hemisphere, CEDEM focuses on Value Creation, strategic management, and business innovation.
Through its proven methodology, CEDEM helps family businesses enhance their ability to generate wealth, institutionalise their processes, and adapt to market changes, ensuring their long-term sustainability and competitiveness. Its partnership with Euncet Business School in the Executive Online Master’s in Innovation and Entrepreneurship guarantees an action-oriented education, designed to transform leadership within family businesses.
Upon completing the Master’s in Innovation and Entrepreneurship in Family Business, you will receive a degree from Euncet Business School and a degree recognised by UPC. These degrees certify your specialised training in innovation, entrepreneurship, and strategic management within family businesses.
To enrol in the Master’s, applicants must have a university degree or relevant professional experience in the business sector. It is also important to have strong motivation and commitment, which may be assessed through a personal interview as part of the admission process.
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